Everand Logo

Welcome to Everand!

  • ThinkSales

    The 5 Best Practices for Improving Partner Marketing

    Jun 17, 2018 3 minutes
    BY DAVID ASPINALL

    Neglecting partners in your marketing strategy is a quick way to miss a revenue target. Paying attention to all channel partners will stretch a team and your budget to breaking point.

    A ‘throw it on the wall and see what sticks’ approach, and signing up every channel partner to represent your products does not grow sales. In fact, it does the opposite, it reduces sales. Find your sweet spot, and improve your partner marketing.

    Chief marketing officers

    You’re reading a preview, subscribe to read more.

    More from ThinkSales

    ThinkSales2 min read
    WHY CHANGE INITIATIVES FAIL And What To Do About It.
    There is hardly a business article that has been written in the past two years that has not referenced the ‘unprecedented change’ and upheaval caused by the pandemic. But flux is nothing new. You’re probably familiar with the quote: “The Only Constan
    ThinkSales2 min read
    An Omnichannel Maturity Assessment
    • Companies at this level aspire to offer customers a more integrated omnichannel experience.• Multiple channels are in place, but these work largely in isolation, rather than as part of a seamless customer experience.• Level 1 companies seeking to o
    ThinkSales2 min read
    Operationalising Customer Retention & Growth
    IN AN ENVIRONMENT where good Customer Service should be the minimum requirement, most organisations fail to consistently match even this standard. The good news is that for those companies nimble enough to plan and operationalise a competitive advant

    Related Books & Audiobooks