NZBusiness+Management

How to beat price-focused competitors

SO YOU’VE GOT a good share of your market. Your business is ticking along nicely, revenue is increasing, and profit is too. You’re feeling pretty great about your success so far.

Then along comes an overseas competitor, with big buying power, a hefty marketing budget, and a desire to take as big a market share as possible.

Suddenly, you’re up against

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