Everand Logo

Welcome to Everand!

  • Marketing

    Why digital marketers should seek a single source of truth

    Oct 14, 2018 2 minutes
    By Leah Pope.

    The current frontier of mobility enables organisations to meaningfully connect with their customers, wherever they are and on the channel and device of choice. With two billion active users on Facebook, one billion people using Instagram, billions of web searches and a wealth of programmatic opportunities with publishers, such platforms are a brand’s new digital outlet.

    Using data-driven insights taken from across channels and devices, organisations of

    You’re reading a preview, subscribe to read more.

    More from Marketing

    Marketing4 min read
    As CMOs Morph, Agency Strategists Rise
    Providing advice about collection, processing, interpretation and meaningful deployment of data has become a common discussion between clients and agencies. However, more than a real necessity aiming at addressing a specific challenge or embracing an
    Marketing5 min read
    Good Choices, Bad Choices
    Milk and sugar? Soy or almond milk? Lift or stairs? By the time we get to the office, we’ve often had to make several choices. Some choices in life are often done on autopilot, some may seem small but turn out to be significant and some are big and d
    Marketing4 min readPsychology
    Brain Trust
    Loyalty is only a by-product of importance, so if your brand loses importance to your customers, they’re as good as gone. Maybe not straight away, but think of them in the long term; why would they keep buying into what you offer and what will keep t

    Related