IT’S PERSONAL
Oct 24, 2019
4 minutes
WORDS JENNIFER MORGAN
Once upon a time, a personalised gift meant something with your initials on, which might have been beautifully embroidered, but not that imaginative. Fast-forward to this Christmas and there’s a whole Santa’s grotto full of unique gifts – from beautiful jewellery to printed loo paper (yes, really!) and socks with faces on. Holly Harper, head of inspiration and new business at Not on the High Street, explains: ‘Customers understand more and more that personalised gifting doesn’t have to relate to just using somebody’s name or initials. Receiving a gift that has been carefully selected and tailored for you, whether that be based on your interests,
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