LinkedIn: A Practical Guide to Optimizing Profile

By Tanzil Al Gazmir

You will learn all the possible ways to write an excellent profile to stand out. Many viewers take a quick look to scan the profile.
When your profile is very well-written, more people will take time and read your profile. So, you will be contacted with offers and

opportunities more than others.

All the time you invest to write an excellent profile is your long time investment. You get benefits even when you are offline. But

you need to know what you really need to do. I have listed all those required tips and techniques for you.

Since the tips are simple, easy and doable, you will be able to start upgrading your profile even when you read this book.

*** DO NOT read/buy this book if you have read/bought my other book “LinkedIn: A Practical Guide to Optimizing Profile, Networking &

Profile Views” as this book is a part of my other book.

• Language: English
• Publisher: Tanzil Al Gazmir
• Release date: Nov 2, 2013
• ISBN: 9781310635021

Tanzil Al Gazmir

I invest several hundred hours to write each book. So, my readers do not have to invest the same amount of time to find the quality information. I provide easy to follow practical tips and techniques. You can download and read 50% free edition eBook version of my original version. So, you can check the quality and value before you buy any book. I graduated in Computer Science and worked as a software engineer for several years. I passed MBA in Management too.

Book preview

LINKEDIN: A PRACTICAL GUIDE TO OPTIMIZING PROFILE

By

Tanzil Al Gazmir

SMASHWORDS EDITION

* * * * *

PUBLISHED BY:

Tanzil Al Gazmir on Smashwords

LinkedIn: A Practical Guide to Optimizing Profile

Copyright © 2013 by Tanzil Al Gazmir

COPYRIGHT NOTICE

All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, without the prior written permission of the publisher.

LinkedIn, the LinkedIn logo, the IN logo and InMail are registered trademarks or trademarks of LinkedIn Corporation and its affiliates in the United States and/or other countries.

DISCLAIMER

All the material contained in this book is provided for educational and informational purposes only. No responsibility can be taken for any results or outcomes resulting from the use of this material.

While every attempt has been made to provide information that is both accurate and effective, the author does not assume any responsibility for the accuracy or use/misuse of this information.

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LINKEDIN: A PRACTICAL GUIDE TO OPTIMIZING PROFILE

*****

Table of contents

An Introduction

Important notes

Chapter 1: LinkedIn Benefits

Build your personal brand

Search for work

Find business partners, leads, clients, vendors and service providers

Recruitment

Expand your network professionally

Groups give you access to experts

Connecting with your Alumni groups

Benefits for students

Keep in touch with former colleagues

Free access to professional information

Get access to people with good financial health

Advertising

Attract new business by boosting your company’s credibility

Learn a lot from others

Miscellaneous benefits

Chapter 2: Profile_Optimization

Profile picture

100% Complete and current profile

Profile summary

Keywords and search engine ranking

Use elevator pitch content

Use headlines

Add work samples on your profile

Fill out all your current and past work experiences

Get recommendations

Check spelling and grammar

Turn your LinkedIn profile into a resume

Change your account settings

Check Profile Strength

Keep your profile up-to-date

Use the LinkedIn welcome video and other media

Link company page to the Company Name on your profile

Do not list a lot of skills

Do not synchronize LinkedIn with Twitter

Chapter 3: Good LinkedIn profile examples

Some good example profiles to learn from

How to view any profile on LinkedIn

Chapter 4: Success stories – How others benefited from the techniques

LinkedIn research helped Ann to get her a good job in Seattle

Networking with mom

Eric got a job with the help of an alumnus

Evan joined as Advertising Sales Director

Chris Perry found a job on LinkedIn

Nicolette Weinbaum landed an excellent summer internship using LinkedIn ad

LinkedIn referrals helped Sasha Strauss build a company

Steven Shimek found a $250K contract on LinkedIn Answers

Lenny Bourdeau generated a $20K lead using LinkedIn people search

Some one-line success summaries from many sources

Read more success stories

Chapter 5: Failures and complaints

Features do not work

Groups are not effective

I do not receive a single job offer or business offer

Failed to get a job using LinkedIn

LinkedIn is good only for ideal job candidates

Recruiters offer me irrelevant jobs

LinkedIn sells my information

My connections rejected my request for help

Their customer service is terrible

I cannot block a threatening person

Sending me too many emails

LinkedIn is a privacy killer

LinkedIn is boring

LinkedIn endorsement feature is a fail

People are connecting to anyone and everyone

Some of my connections may be stealing my clients

I could not sell on LinkedIn

Users are reciprocating recommendations

My InMail messages failed to generate expected results

I created a group but it failed

People are refusing my connection invitations

Connecting to people only you know is not a good idea

Group administrators get more benefits

Group questions are not authentic

LinkedIn congratulates because I have a top viewed profile but it is meaningless

I heard Linked was hacked

LinkedIn does not care young adults and recent graduates

People who do not work in my company claim it on their profiles

LinkedIn profiles are not trustworthy

Most messages in my inbox are self-serving

I have no idea why no one contacts me or offers me an opportunity

There is no competitive advantage of paying US$15.95 per month

InMail guarantee is not very effective

Chapter 6: Miscellaneous

Browse securely

Customize homepage updates

Check updates from LinkedIn Today

Find employees on LinkedIn

Use LinkedIn as part of your sales process

Chapter 7: Checklist

Profile optimization

An Introduction

If you are interested in creating a more marketable LinkedIn profile, this practical guidebook can help you. If you follow certain rules, these can result in generating more leads, a better job, new customers, business partner, vendors etc. But if you fail to follow these, you might end in achieving too little, losing connections, turn away your potential employers.

I shall not only tell you the LinkedIn etiquettes but also show you how you can get more benefits from your network.

Before I start this chapter, I want you to watch this video. This video was made by LinkedIn on their 10th anniversary so that you can understand what some of their LinkedIn members aspire to accomplish in the future.

Chapter 1: Profile Optimization and Networking Benefits

In this chapter, I have tried to explain why you should invest time and efforts to optimize your profile and then to network with people to generate opportunities. I have written about many benefits. Every benefit may not be suitable for you. But I hope you will find one or more benefits suitable for you.

Chapter 2: Profile Optimization

In this chapter, you will find many tips to optimize your profile. You cannot go far with a poor profile. The tips are practical and easy to follow though your dedication is required.

Chapter 3: Good LinkedIn profile examples

In this chapter, I tried to show you some real profiles. Words cannot express everything. So, I thought I should show some profiles that my readers can observe, analyze and learn from.

Chapter 4: Success stories – How others benefited from the techniques

In this chapter, you will see how other people became successful using one or more of the same tips I mentioned in this book. Their stories are amazing and very interesting to read. You can also do what they did. All these stories will give you clear idea about exactly what other successful people did.

Chapter 5: Failures and complaints

In this chapter, I tried to cover some complaints from unsuccessful people. The explanations and answers to these complaints reflect my personal view. These are not official LinkedIn answers. I am sure that they can explain better than me.

Chapter 6: Miscellaneous

In this chapter, I placed some information that I found you might need to know. The information may indirectly link to the above chapters.

Chapter 7: Checklist

In this chapter, you will find the core points of this book. You can use the list as a quick guidebook or handbook. You can use this chapter as a quick reminder too.

Chapter 2, Chapter 3 and Chapter 7 are what you need to learn LinkedIn networking. All other chapters are bonus chapters from my other book. That book is "LinkedIn: A Practical Guide to Optimizing Profile, Networking & Profile Views" and is a combination of three books.

Important notes:

A common mistake is – LinkedIn users often forget to change the settings to make their profile public. So, most viewers fail to view their profile if they are not connected to them or not a premium LinkedIn member. Make sure that