LinkedIn Business Essentials

By Kelly Robinson

Linked Business essentials is a guide for all businesses that want to expand their clientele base on social media. By professionally managing your LinkedIn, you will gain more followers that will turn into more profits. Now, Let us learn the ropes of turning your LinkedIn page(s) into a professional marketing platform.

• Language: English
• Publisher: Kelly Robinson
• Release date: Feb 9, 2021
• ISBN: 9781005876845

Book preview

Table of Contents

Introduction

Chapter 1: Critical Areas to Consider

Chapter 2: Reasons to Use LinkedIn

Chapter 3: Creating a Vision

Chapter 4: Setting Strategic Goals

Chapter 5: Finding your LinkedIn Voice

Chapter 6: Building LinkedIn Platform

Chapter 7: Setting Up LinkedIn Account

Chapter 8: Creating Your Company Page

Chapter 9: About LinkedIn Groups

Chapter 10: Creating Publishing Plan

Chapter 11: Building a Community

Chapter 12: Evaluating Results

Conclusion

Introduction

In today’s marketing environment, it is crucial that businesses have a presence in social media. Social media marketing can be intimidating and time consuming if you do not plan and establish a foundation from the beginning. It’s one thing to set up your LinkedIn page, but planning how and when you are going to post to your clients, fans and future customers is another story. Keeping your followers engaged is where most businesses fail in the social media atmosphere.

But why Social