The Ultimate Digital Marketing Handbook

By Ali Karym

Exploit the power of digital marketing and apply the hands-on strategies and tactics described in this complete digital marketing guide. 

This up-to-date E-book is packed with practical guides and How-to roadmaps and new case studies that demonstrate the latest best practices with results accomplished.

You'll find critical information about everything needed to become a digital marketer or even open a digital marketing agency. 

From building websites to managing social media presence, this ebook covers everything you will need in the internet marketing space. 

This ultimate handbook will show you how to:

• Master the digital marketing skills
• Develop Digital Marketing Strategy.
• Build and Manage Websites
• Understand and Enhance your SEO skills.
• Navigate the Google Analytics Platform
• Create and Manage Google Ads.
• Manage your Social Media Marketing on Facebook, Instagram, Twitter, Pinterest, Youtube.
• How to exploit online softwares for social media management and project management. 
• Prepare Digital Marketing sheets and templates to monitor your work.

• Language: English
• Publisher: Ali Karym
• Release date: Jul 18, 2019
• ISBN: 9781393054634

Book preview

CHAPTERS INSIDE

DIGITAL MARKETING DEFINED

Digital Marketing Tactics and Examples

DEVELOPING A DIGITAL MARKETING STRATEGY

BUYER PERSONA – Your Target Audience

Develop a Unique Value Proposition

HOW TO BUILD YOUR OWN WEBSITE IN LESS THAN ONE HOUR WITHOUT TECHNICAL SKILLS!

Why do you need a professional website?

Top 8 benefits of having a business website!

Reasons why your business should use Wordpress for website development?

How to choose your domain name?

Design a professional logo without graphic design skills within minutes!

Domain name registration & hosting

How to add pages and posts to your Wordpress site

Add Google analytics on your Wordpress site

EMAIL MARKETING: WHY BUILDING AN EMAIL LIST IS SO IMPORTANT?

What is email list?

Why should you build your own email list?

Creating a successful email marketing campaign

Email marketing metrics to track

Growing Your Email List

COPY WRITING – THE CORNER STONE OF CONTENT MARKETING    

Content Marketing

What is Copywriting?

Why Copywriting is vital?

Top most used formulas in Copywriting!

SEARCH ENGINE OPTIMIZATION

What is SEO and Why it’s important?

The 3 phases of SEO

How Does Google Determine a Page’s Rank in the SEARCH ENGINE RESULTS PAGE (SERP)?

What is Keyword research and why it is crucial?

SEO Technical Worksheet

2 Main categories to setting your website up for SEO success:

LOCAL SEO ESSENTIALS

What is LOCAL SEO and why it is essential?

What are the most important factors for local search ranking?

GOOGLE ADS: STEP-BY-STEP GUIDE FOR BUSINESS

How Google Ads Work?

How to Advertise on Google Ads?

GOOGLE ANALYTICS GUIDE 

Google Analytics Setup Checklist

Excluding Payment gateways Traffic and Referral Spam

Filter IP and Domain Referrals

How to track Online Marketing campaigns and Social Media Traffic?

SOCIAL MEDIA MARKETING

What is Social Media Marketing?

7 crucial steps for developing a Social Media Marketing strategy!

FACEBOOK MARKETING: THE ULTIMATE GUIDE TO GROW YOUR BUSINESS

Why to optimize your Facebook business page:

How to create a professional Facebook business page in 9 steps?

How to get your first 500 likes organically?

The Facebook 2018 Algorithm and how it works, and how to counter act it?

19 significant Facebook page tips to drive engagement

How to advertise on Facebook like a PRO?

Facebook Analytics: The most important Metrics in Facebook ads to look at!

INSTGARAM MARKETING:  HOW TO USE INSTAGRAM FOR BUSINESS

Why Instagram Marketing? 

Getting started: How to create a professional Instagram business account?

How The Instagram algorithm works!

Optimize your Instagram business profile

29 Best practices to grow your Instagram account

Instagram stories hacks!

IGTV - Instgram TV channel creation and optimization

Utilizing Instagram Analytics

The Instagram Advertising Road Map

TWITTER MARKETING: THE COMPLETE GUIDE FOR BUSINESS

What is Twitter?

Twitter Basic Features

Twitter algorithm

Setting up your Twitter profile

31 Useful Twitter marketing tips for Business

Twitter Analytics Preview

Twitter Advertising Guide 

PINTEREST MARKETING: THE BEST GUIDE TO DEVELOP YOUR BUSINESS

What is Pinterest?

Setting your marketing objectives on Pinterest

How Pinterest works?

How to set up Pinterest Business Account?

25 Essential tips to grow your business on Pinterest

Pinterest Analytics overview

Pinterest Ads Manager Guide

YOUTUBE MARKETING: THE PERFECT GUIDE FOR BUSINESS

Why Marketing on YouTube?

How the YouTube algorithm works? And what are the YouTube ranking factors?

YouTube Content Marketing Strategy

How to create a YouTube channel: Business or Personal.

YouTube Channel Customization

How to optimize your YouTube Channel and videos for SEO and ranking?

20 Powerful Tips and Tricks to Grow Your YouTube channel!

YouTube Advertising Guide

YouTube Channel Analytics

SOCIAL MEDIA MANAGEMENT TOOLS

PROJECT MANAGEMENT TOOLS & DIGITAL MARKETING TEMPLATES TO HELP YOU ORGANIZE YOUR WORK WITH OUR TEAMS AND CLIENTS

DIGITAL MARKETING DEFINED

D igital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself; to a business's online branding assets - digital advertising, email marketing, online brochures, and beyond—there's a spectrum of tactics that fall under the umbrella of digital marketing. (HUBSPOT Definition)

Digital media is so widespread that consumers have access to info whenever, wherever, and however they want it. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.

Digital Marketing Tactics and Examples

The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal.

A content marketer, for example, can create a series of blog posts that serve to generate leads from a new e-book the business recently created. The company's social media marketer might then help promote these blog posts through paid and organic posts on the business's social media accounts. Perhaps the email marketer creates an email campaign to send those who download the e-book more information on the company.

Below are some common digital marketing tactics that are used:

Website Development

Content marketing (copy writing techniques, blog posts, infographics, e-books,..)

Search Engine Optimization (SEO)

Email marketing

Social media marketing

Google Ads

DEVELOPING A DIGITAL MARKETING STRATEGY

BUYER PERSONA – Your Target Audience

A marketing persona is a composite sketch of a key segment of your audience. For content marketing purposes, you need personas to help you deliver content that will be most relevant and useful to your audience. Ardath Albee

Your buyer persona is a character profile based on research about your ideal customers. The buyer persona should be as detailed as possible and include information on demographics, behavior patterns, motivations, and goals.  Buyer personas help marketers build better marketing plans, and understand the wants and needs of their customers.

Buyer Persona is your corner stone in the targeting efforts. Digging deeply in the details of the internet users demographics is essential. To accomplish your results you must have a clear and detailed idea about who is your target audience is and how they interact on the web. Almost all social platforms offers ads management tools to help you your campaigns reach various audiences in terms of location, gender, ages, education, interest, behaviors, etc. Even small budget entrepreneurs or businesses can achieve great results with a carefully selected targeting.

Develop Your Buyer Persona

Let’s truly build out the Buyer Persona profile. If you already have an established business: 

❖  Ask your customer service team

❖  Google Analytics – review demographic & interest reports.

❖  Social Media Analytics – analyze demographic reports.

❖  Use traditional market research – interviews and focus groups.

If not, you have to think of your solution for the customer needs. You might think of developing a photo editing app, or photography tips blog, or artisan website; each selected niche will have a respective buyer persona to deal with. You can use:

❖  Quora.com – understand the utmost common questions for your niche.

❖  Facebook Groups and instagram Followers – Analyze profiles of group members.

❖  Online Marketplaces & Review Sites – Amazon, Yelp, Udemy, AppStore etc.

❖  Typeform – ask what is your biggest fear / frustration with topic x.

However, let’s now imagine that we are filling out a virtual buyer profile for a Men’s Wear Fashion online shop. It’s cool to give your buyer persona a name, it will let it feel more humanistic and looks like a real person; and enables you to think as your buyers’ thoughts and from their perspectives.

Develop a Unique Value Proposition

VALUE PROPOSITION DEFINITION

In its simplest terms, a value proposition is a positioning statement that explains what benefit you provide for who and how you do it uniquely well. It describes your target buyer, the pain point you solve, and why you’re distinctly better than the alternatives.

The key term in this definition is uniquely. A compelling value proposition is designed to express how the brand is differentiated from its rivalry, and why your target audience should pick it over others.

Here are top value propositions currently in use by leading brands. Use these as inspiration to blow your own competition out.

Stripe: Web and mobile payments, built for developers.

❖  Product: A set of tools that empower businesses to accept and manage online payments.

❖  Target market: Developers and business owners.

❖  Primary benefit: Simple and streamlined payments.

❖  What makes it unique? Simplicity

Target: Expect More, Pay Less

❖  Product: Thousands of SKUs available.

❖  Target market: Cost-conscious shoppers who expect quality.

❖  Primary benefit: Quality products at prices those are lower than the competition.

❖  What makes it unique? You don’t have to compromise on price or quality; you can get both.

Pinterest: The World’s Catalog of Ideas

❖  Product: Access to ideas and inspiration.

❖  Target market: Creatives, DIYers, women planning their wedding or looking for a food recipe to cook tonight.

❖  Primary benefit: Ability to find something beautiful to create.

❖  What makes this value proposition unique? Emphasizes the vast options in the platform.

Design a professional LOGO without graphic design skills within minutes!

I USE Looka to design my logos. It is easy fast, and reliable. You can alter and change the colors, fonts, icons, and overall designs within minutes.

1. Start with Inspiration: Select logo styles, colors, and icons you like. Looka will use these as inspiration when generating your logo options. You’ll also enter your company name in this step.

2. Browse & Favorite Logo Mockups: Using AI (Artificial Intelligence) and within seconds, you’ll be browsing 100% custom logos tailored to your business.

3. See Designs in Action: Select a logo to preview what it looks like on business cards, T-shirts, and more.