Principles of Digital Marketing

By J Christian Connett

Written with the small and mid-sized business in mind, this book reveals 7 Keys to developing a Digital Marketing Strategy that will help you reach your target audiences in ways that matter the most.  

Each Key in this book gives you a no-nonsense "how-to" blueprint for your Digital Marketing efforts that will help you achieve the results and goals that you’re after.

"Christian’s depth of knowledge on the various subjects includes the importance of developing a digital marketing plan, conducting audits and scheduling, proper channel optimization, content creation, analytics and of course, search engine optimization.  Christian has many years of experience in determining what works and what does not function so well when it relates to proper social media management and engineering."
- Andrew T. Schwarz, MBA

• Language: English
• Publisher: ForVera Media
• Release date: Jan 10, 2017
• ISBN: 9781533178879

J Christian Connett

Christian Connett is a Digital Marketing Architect with a background in Information Architecture, Marketing, Social Media, Content Management, SEO, and more. Christian's years of hands-on experience and knowledge are now being shared through his books and Social accounts to aid in the online success of small and medium-sized businesses and organizations that are looking to build their online reputation successfully. Christian’s depth of knowledge on the various subjects includes the importance of developing a digital marketing plan, conducting audits and scheduling, proper channel optimization, content creation, analytics and of course, search engine optimization. Christian has many years of experience in determining what works and what does not function so well when it relates to proper social media management and engineering.   - Andrew T. Schwarz, MBA

Book preview

––––––––

7 Keys to Online Success

in Today’s Information Economy

2nd Edition

J Christian Connett

Copyright © 2016-2017 J Christian Connett.

All rights reserved. No portion of this book may be reproduced in whole or in part, nor distributed in any form or by any means - mechanically or electronically; and no part may be stored in a database or retrieval system, without the written permission of the author or publisher. The approaches described within this Book are the author’s personal strategies and methods. They are not intended to be a definitive set of instructions. You may discover there are other methods and systems to accomplish the same end result.

Library of Congress Control Number: 2016907799

Connett, J. Christian, 1973 -

Principles of Digital Marketing: 7 Keys to Online Success in Today’s Information Economy. – 2nd ed.

ISBN: 978-1-5331-7887-9

Layout & Design by Connett Consulting, LLC

Editing by Andrew Schwarz\

This book can be made available at special discounts when purchased in bulk for fundraising or educational use.  Special editions can also be created by request.  For details, contact Forvera Media: [e-mail]

Printed in the United States of America

First Printing June 2016

10 9 8 7 6 5 4 3 2

f o r v e r a

This book is dedicated to the people that have encouraged and pushed me over the years never to give up, stay focused and work hard to accomplish my dreams: My Grandmother Vera Alice Connett, Aunt Connie Luffy, & my Brother Che Connett.

I dedicate this book to my beautiful daughters:

Kaitlynn, Madison, & Savanah.

I love you all beyond words.

PRINCIPLES OF

DIGITAL MARKETING

7 Keys to Online Success in

Today’s Information Economy

CONTENTS

Reviews for Principles of Digital Marketing

[Chidimma Ajayi · Rating: 5 out of 5 stars]

Easy to read and understand. It sure does come highly recommended