Marketing and growing a new business

Small business and social media marketing

Social media has allowed companies to leapfrog traditional media and forge relationships with customers. With an already large and growing flock to these digital platforms, marketers and businesses are milking widespread use by connecting with target audiences directly.

Developing the social media brand

Develop a brand from day one. Be clear on what it is that sets you apart from the crowd and make sure you tell the world about it through clear, consistent marketing. Don’t leave branding and marketing for later, explains Bernard Jansen, marketing consultant at Firejuice. Learn to attract customers to you via social media marketing and build a