Social Media Marketing: 2 Manuscripts - Facebook Marketing and SEO, Strategies for Marketing Successfully in Social Media for Small Businesses and Entrepreneurs

By Michael Sweet

From this book, you will find how to:

• Engaging your audience with communication
• You will learn all about Facebook for local business, the most powerful way to grow your local business using Facebook
• Use the advanced features available in Facebook Business Manager
• Implement the Facebook Pixel and advanced tracking strategies
• You will dominate Facebook Events, the best way to promote any event to your followers
• You will learn all about Facebook Live, the best way to engage your followers and sell on Facebook
• An understanding of how to rank a website high up in the major search engines using SEO
• Avoid dangerous SEO myths that can hurt your business
• Understand what keywords are learn how to use them properly
• Learn how to make your websites optimized for crawlers and spiders
• Rank your website on search engines
• Understand what keywords are learn how to use them properly

This book will give you the essential information you need in order to prepare, to plan, and to launch marketing campaigns on Facebook that will help you to generate leads, to find new customers, and ultimately to make more sales.

Once you become familiar with the basics of Facebook advertising and follow the simple steps to get your account up and running, you'll be ready to tell the world about your product and watch you traffic and sales rise. It's time for you to join the digital advertising age. Just follow this simple guide, and you'll be on your way to reaching potentially millions of new customers where they spend their time online: on Facebook. 

Search engines are the main navigation and information seeking medium for a majority of internet users. This holds good for sites and blogs that feature everything from products, to services, to information, or anything else.

It doesn't matter whether you are running a blog where you collect emails or are running an online store. If you are on the first page for a certain keyword, you get a ton of leads, which means that the likelihood of having more conversions is even higher. This is the essence of SEO. Certainly, SEO is a complex topic that many website owners want to ignore. However, this doesn't make it impossible to learn. With this comprehensive guide, I will teach you everything you need to know about Google SEO. Research has consistently pointed to the fact that search engines have the power to create or topple an organization or website's success.

• Language: English
• Publisher: Michael Sweet
• Release date: Jun 24, 2020
• ISBN: 9781393206705

Book preview

Social media marketing

2 Manuscripts- Facebook Marketing and SEO, Strategies for Marketing Successfully in Social Media for Small Business and Entrepreneurs

1. FACEBOOK MARKETING

Facebook Advertising From Beginner to Advanced! Take Your Business to the Next Level by Starting Using the Complete Facebook

Marketing Today

Table of Contents

Introduction.....................................................................................................................9

Chapter 1: Understanding Facebook Marketing........................................11

How to Market on Facebook............................................................................................11

Developing a Facebook Marketing Strategy..................................................................12

Define your Audience........................................................................................................12

Set your Goals.....................................................................................................................13

Create a Facebook Marketing Plan.................................................................................14

Chapter 2: Optimizing Your Page.......................................................................15

Create Your Business Name and User Name................................................................15

Customize Your Information.............................................................................................16

Design Your Page...............................................................................................................16

Log into your account........................................................................................................16

The homepage....................................................................................................................17

Get started..........................................................................................................................17

Chapter 3: Principles of Successful Facebook Marketing......................18

Work out your strategy......................................................................................................18

Be consistent.......................................................................................................................18

Create engaging content...................................................................................................18

Authenticity.........................................................................................................................18

Care for and about your community...............................................................................19

Be Organized......................................................................................................................19

Educate yourself.................................................................................................................19

Measure...............................................................................................................................19

Listen...................................................................................................................................19

Commitment........................................................................................................................19

Open mindedness...............................................................................................................20

Be open................................................................................................................................20

Nurture Trust......................................................................................................................20

Chapter 4: Creating A Vibrant and Effective Facebook Marketing Strategy..................21

Define your demographic or platform.............................................................................21

Research and then some more.........................................................................................22

Define and set your goals..................................................................................................22

Allocate your resources and budget................................................................................22

Chart your implementation map......................................................................................23

Implement...tweak and re-implement.............................................................................23

Chapter 5: How to Get It Right with Facebook.............................................24

Complete and long-term commitment to Facebook marketing...................................24

Understand how social media marketing works...........................................................24

Learn how to turn fans and followers into customers..................................................24

Set clear goals for marketing on Facebook...................................................................25

Establish reasonable expectations..................................................................................25

Learn how to attract the right audience.........................................................................25

Learn to function proactively...........................................................................................25

Learn what to promote......................................................................................................25

Learn how to post effectively...........................................................................................25

Chapter 6: How to Use Facebook for Your Business................................26

Optimizing Content............................................................................................................26

Using Images......................................................................................................................26

Your Cover Image...............................................................................................................26

Profile Avatars....................................................................................................................27

Timeline Imagery...............................................................................................................27

Posting Links.......................................................................................................................27

Using Videos.......................................................................................................................28

Go Live.................................................................................................................................28

Extended Length Videos...................................................................................................28

Promoting Your Videos......................................................................................................28

The Playlist..........................................................................................................................29

Diversify Your Content......................................................................................................29

Ask Questions.....................................................................................................................29

Optimize Your Posting Times...........................................................................................29

Audience Building..............................................................................................................30

Linking to Your Page.........................................................................................................30

Chapter 7: How to Be Successful with Facebook Advertising...............31

How to create your Facebook Ad?...................................................................................31

Ad Placement......................................................................................................................32

Setting Up Your Budget and Campaign..........................................................................32

Create, Capture, Convert..................................................................................................33

Special Free Offer..............................................................................................................33

Landing Page......................................................................................................................33

Thank You Page..................................................................................................................33

Email Campaign.................................................................................................................33

Compelling Facebook Post with Your Offer...................................................................34

Your Audience.....................................................................................................................34

Ready to Go.........................................................................................................................34

Profiting from Remarketing on Facebook......................................................................34

Custom Audiences..............................................................................................................34

Chapter 8: Building a Powerful Brand with Facebook............................36

Defining Your Brand..........................................................................................................36

Chapter 9: Money-Making Strategies...............................................................39

Chapter 10: The Benefits of Facebook Marketing for Beginners.......41

It Lets You Connect............................................................................................................41

It’s (Mostly) Free................................................................................................................41

It Helps Establish a Brand Personality...........................................................................42

It Lets You Repair Damage...............................................................................................42

It’s Easy to Share...............................................................................................................43

Chapter 11: Engaging Your Audience with Communication.................44

Messenger...........................................................................................................................44

Comments............................................................................................................................44

Consumer Generated Content..........................................................................................45

Chapter 12: Selling on Facebook........................................................................46

Don’t Overdo It...................................................................................................................47

Emphasize Use...................................................................................................................48

Provide a Price Range.......................................................................................................48

Heighten the Fear (of Missing Out)................................................................................48

Amp It Up............................................................................................................................49

Chapter 13: Reaching Your Audience...............................................................50

Research Your Audience...................................................................................................50

Hang Out Where Your Audience Hangs Out..................................................................50

Find Followers on Other Sites..........................................................................................51

Targeting the Right Audience..........................................................................................51

Optimizing Competitor’s Ideas.........................................................................................51

Chapter 14: Drawing Traffic to Your Facebook Page................................53

Getting Reviews..................................................................................................................53

Requesting Engagement...................................................................................................53

Giveaways............................................................................................................................53

Paid Advertising.................................................................................................................54

Inviting Friends and Family..............................................................................................54

Chapter 15: Posting to Your Page.......................................................................55

How Often to Post..............................................................................................................55

What You Need to Be Posting..........................................................................................55

Entertainment Posts..........................................................................................................55

Promotional Posts..............................................................................................................56

Shared Posts.......................................................................................................................56

When to Boost Your Post...................................................................................................56

How to Share Across Multiple Platforms.......................................................................57

Marketing through Posts..................................................................................................57

Automating Your Page......................................................................................................57

Chapter 16: Major Facebook Marketing Pitfalls to Avoid.......................59

Using a profile....................................................................................................................59

Direct selling.......................................................................................................................59

Don’t be controversial.......................................................................................................59

Talking Too Much...............................................................................................................60

Hard Selling........................................................................................................................60

Lacking Availability............................................................................................................60

Lacking Content.................................................................................................................60

Conclusion......................................................................................................................62

Introduction...................................................................................................................64

Chapter 1: Origins of Search Engine Optimization....................................65

Early Days...........................................................................................................................65

Larry Page and Google......................................................................................................65

Early 21st Century Search Engine Trends.....................................................................66

2006-2009 Trends..............................................................................................................66

2010 Onwards Trends.......................................................................................................67

The Future of Search Engines..........................................................................................67

Chapter 2: What is SEO?.........................................................................................69

Why Is SEO So Important?...............................................................................................70

Visibility and Branding..................................................................................................70

Credibility and more business......................................................................................70

Highest ROI.....................................................................................................................70

Chapter 3: How SEO Works....................................................................................72

Getting the Popular and Relevant Answer.....................................................................72

Chapter 4: Understanding Search Engines....................................................74

Crawling..............................................................................................................................74

Indexing...............................................................................................................................75

Retrieval..............................................................................................................................75

Determining Popularity and Relevance..........................................................................75

Chapter 5: Keyword Research...............................................................................77

What Are Keywords?..........................................................................................................77

Why Are Keywords So Integral to SEO?.........................................................................77

Keyword Types...................................................................................................................77

Short tail keywords........................................................................................................77

Long tail keywords.........................................................................................................78

Keyword Usage...................................................................................................................78

Keywords and Content Strategy......................................................................................78

Tips for Doing Keyword Research...................................................................................78

How to do Keyword Research for a Better Google Ranking........................................79

Brainstorm and list down important and relevant topics and keywords related to your site...............79

Expand your list..............................................................................................................79

Perform in-depth analysis on related terms, topics and keywords.........................79

Identify and differentiate between generic keywords (head terms) and long tail keywords...............80

Spy on your competitors to know the keywords they are ranking for and how they are using these keywords you intend to rank for...............80

Cut down your list using a keyword research tool....................................................80

Chapter 6: Linking Strategy - Google Link Building.................................81

What Is Link Building?......................................................................................................81

How to Build a High, Quality Backlinks Strategy That Google Loves?......................81

Get links from High quality sites..................................................................................81

Get social.........................................................................................................................81

Concentrate on creating natural links........................................................................82

Webmaster Tools............................................................................................................82

How to use the Webmaster Tool?....................................................................................82

Google Search Console Tips Guaranteed to Improve Your SEO.................................83

Make use of Search Queries.........................................................................................83

Make use of traffic patterns..........................................................................................83

View individual keyword insights................................................................................84

Use authorship statistics...............................................................................................84

Use site speed metrics...................................................................................................84

Chapter 7: SEO Mistakes You Should Avoid..................................................85

Keyword stuffing................................................................................................................85

Un-original, plagiarized copies........................................................................................85

Low-quality contents..........................................................................................................85

Not Breaking up the Content...........................................................................................85

Using the same Anchor Text for the Internal Links......................................................86

Grammatical errors............................................................................................................86

Long paragraphs................................................................................................................86

Spending too much time on social media.......................................................................86

Broken links........................................................................................................................86

Not utilizing link element..................................................................................................87

Too many ads and pop-ups...............................................................................................87

Lack of patience.................................................................................................................87

Not taking videos properly...............................................................................................87

Not using image tags.........................................................................................................87

Not using local SEO...........................................................................................................88

Not doing regular site audit.............................................................................................88

Excessive commenting and liking....................................................................................88

Using Google AdWords ineffectively...............................................................................88

Chapter 8: Understanding Search Engine Rankings.................................89

How Do Search Engines Rank Web Pages?...................................................................89

Relevancy............................................................................................................................89

What Makes for a Page Content Rank High?.................................................................90

Creating Natural and High-Quality Backlinks...............................................................90

Anchor Text.........................................................................................................................91

On Page Optimization........................................................................................................91

Signals.................................................................................................................................91

Chapter 9: Content Creation and Website SEO Optimization...............93

How to Write Great, Quality, SEO Friendly Content That Ranks On Google............93

Be original.......................................................................................................................93

Create great, optimized, user/search friendly headlines.........................................93

Use Keywords.................................................................................................................93

Create Sharable Content...............................................................................................94

Tips for optimizing your website content and design...................................................94

Use headlines and subheadings...................................................................................94

Link to content/posts on the site..................................................................................94

Relevant and brand-able domain names.....................................................................94

Use Alt tag for images...................................................................................................94

Main keywords................................................................................................................94

Fresh, up to date content..............................................................................................95

Optimize the length of your post..................................................................................95

Use a SEO plugin............................................................................................................95

Build a sitemap...............................................................................................................95

Get social media signals................................................................................................95

Be Innovative..................................................................................................................96

Go into Detail..................................................................................................................96

Social Sharing and Viewer Engagement.....................................................................96

Chapter 10: Measuring Your Search Engine Optimization Strategy Success..................97

What Metrics Should You Be Measuring?......................................................................97

Identify Traffic Source.......................................................................................................97

Identifying Traffic Generating Keywords.......................................................................97

Search Engine Keyword or Term Conversion Rate.......................................................97

Count of Pages That Get a Visit from Search Engines.................................................98

Analyze Competition..........................................................................................................98

Viewing Organic Traffic....................................................................................................98

Measuring Quality SEO Traffic........................................................................................99

Identify Page Loading Time..............................................................................................99

Keyword Rankings.............................................................................................................99

Chapter 11: SEO Marketing...............................................................................100

Make money......................................................................................................................100

Affiliate sites.....................................................................................................................100

Authority sites..................................................................................................................101

Chapter 12: Gaining and Maintaining Reviews.........................................103

Why Do Google Reviews Matter?..................................................................................103

Tips for Increasing and Maintaining Your Google Plus Reviews..............................103

Ensure Users Can Leave Reviews Easily..................................................................103

Do Not Use Underhand Techniques for Getting Reviews......................................104

Address Negative Reviews..........................................................................................104

Ask for Reviews............................................................................................................104

Boosting the Display Chances of Your Reviews.......................................................105

Get Reviews from Business Associates and Partners.............................................105

Use QR Codes for Linking to Review Pages.............................................................105

Offer Products and Services That Earn Great Reviews..........................................105

Offer Appropriate Incentives......................................................................................105

Spread It Out................................................................................................................106

Include an Instruction Sheet.....................................................................................106

Chapter 13: Keys to Success in SEO...............................................................107

High-quality contents......................................................................................................107

Uniqueness........................................................................................................................107

Keyword research............................................................................................................107

Give helpful information.................................................................................................108

Timing................................................................................................................................108

Guest posting....................................................................................................................108

Establish domain authority.............................................................................................108

Use pictures......................................................................................................................108

Use social media sharing buttons..................................................................................109

Stay within your topic.....................................................................................................109

Website design and layout..............................................................................................109

Regular updates...............................................................................................................109

Be active............................................................................................................................109

Maintain professionalism................................................................................................110

Mobile friendly.................................................................................................................110

Writing a journal..............................................................................................................110

Promotion..........................................................................................................................110

Keyword-rich domain URL..............................................................................................110

Ask help from your family and friends..........................................................................111

Homepage.........................................................................................................................111

Grow your e-mail list.......................................................................................................111

Increase your connections..............................................................................................111

Have a Call to action.......................................................................................................111

Page linking......................................................................................................................112

SWOT analysis..................................................................................................................112

Get connected with related sites...................................................................................112

Conclusion...................................................................................................................113

Introduction

This book will give you the essential information you need in order to prepare, to plan, and to launch marketing campaigns on Facebook that will help you to generate leads, to find new customers, and ultimately to make more sales.

Social media undoubtedly can make a difference in your profits.

Perhaps you want to launch a Facebook business page, or maybe you already have tried and are just not seeing the results you were hoping for.  Every day hundreds of people begin their own social media journeys, excited about the potential this new form of marketing has to offer to help build their businesses. This may be their first attempt at establishing a Facebook business page; for others, it’s a second or even third try. Some people get it right; they increase their revenues quickly, almost effortlessly, harnessing the power of the internet to sell beyond their wildest dreams. However, for most of us, this is not the case. Many of us struggle to make the internet work for us. In many cases, the reason we struggle is because we have little or no understanding of the intricate details and strategies involved that compound over time to make a big difference in the long term. A big mistake many often make is not learning from experts in the field before they start marketing and spending money.

Many of us just launch headfirst into a marketing campaign with no planning or strategy and no clear picture of what we want to achieve. If we’re lucky, we get a like or follow button added to our website, we invite customers and friends to join our Facebook page, and then we begin posting updates. Eventually, however, we realize that all our effort and enthusiasm is having little to no effect on our sales figures. Increased likes and followers rarely morph into increased sales without a clear idea of exactly what it is that we’re trying to accomplish.

It’s important that we convey our vision to our audience of potential customers the first time they see us in a compelling way.

Many simply give up when the hoped-for miracle doesn’t appear. Others just keep on keeping on, trusting that someday their social media sites will magically begin to work for them, even as they cast about for a solution to their marketing dilemma.

Once you become familiar with the basics of Facebook advertising and follow the simple steps to get your account up and running, you’ll be ready to tell the world about your product and watch you traffic and sales rise.

It’s time for you to join the digital advertising age. Just follow this simple guide and you’ll be on your way to reaching potentially millions of new customers where they spend their time online: on Facebook.

Chapter 1: Understanding Facebook Marketing

Facebook is one of the largest social network platforms in the world with at least more than 1.30 billion active users, meaning that about 62% of user’s log into Facebook daily, a fact that makes it such a dynamic marketing platform.

Even with the widespread use of Facebook for marketing purposes, only about 45% of business owners have reported success with their Facebook marketing efforts, according to a survey carried out by Social Media Examiner. Business owners therefore need to understand the strategies and practices capable of granting them a positive return on investment