The rise of irresponsible influencers

Taut stomachs, effortlessly perfect skin, hair and makeup, their pictures are enough to stop any serial-scroller in their tracks. But then that’s exactly the job of many ‘influencers’. They can promise that this unrealistic goal – a flat tummy, whiter teeth – isn’t so unrealistic after all, and just like that, they’ve got you.

But what qualifies these people to dish out diet or life advice to hundreds of thousands of followers? Often, nothing. Yet the number of influencers – someone