What Is Influencer Marketing and How Do You Profit from It?

By Raymond Wayne

The Guide to Profiting from Influencer Marketing

Want to implement an influencer marketing campaign?

Learn How to successfully understand an influencer marketing campaign and become an influencer.

Some users on social media post about their experiences with a brand and earn money for doing this. Typically, the people who earn the most from these posts are popular influencers. Influencers usually have large social media platforms and are trusted by their fans and followers.

Influencers are people who've got a considerable following. When they recommend something on their sites or social media channels, their followers go and check out their recommendations.

Can you see where this is going? Can you see yourself using someone else's influence to promote your content?

Think about how powerful influencer marketing is: if you work with a lot of influencers, your network could potentially grow exponentially! You don't need to rely on your own audience helping you get the word out. Instead, you'll be leveraging the influencers' to get to their followers.

But how do you get influencers to come help you out?

For starters, you can go on social media and look for people in your industry with sizeable followers. You don't just want anyone to promote your business.

The exciting thing about being influencer is that you don't need a special degree, ten million followers, or fancy software

What Is Influencer Marketing and How Do You Profit from It?

Here's what you'll learn ;

What influencer marketing is and how to profit from it

Tips and best practices

Understanding paid posts and takeovers

Tips to pitch to influencers and how to build relationships

• Language: English
• Publisher: Publisher s21598
• Release date: Feb 28, 2019
• ISBN: 9788832527650

Book preview

Influencer

Disclaimer:

This work may not be copied, sold, used as content in any manner or your name put on it until you buy sufficient rights to sell it or distribute it as your own from us and the authorized reseller/distributer.

Every effort has been made to be accurate in this publication. The publisher does not assume any responsibility for errors, omissions or contrary interpretation. We do our best to provide the best information on the subject, but just reading it does not guarantee success. You will need to apply every step of the process in order to get the results you are looking for.

This publication is not intended for use as a source of any legal, medical or accounting advice. The information contained in this guide may be subject to laws in the United States and other jurisdictions. We suggest carefully reading the necessary terms of the services/products used before applying it to any activity which is, or may be, regulated. We do not assume any responsibility for what you choose to do with this information. Use your own judgment.

Any perceived slight of specific people or organizations, and any resemblance to characters living, dead or otherwise, real or fictitious, is purely unintentional.

Some examples of past results are used in this publication; they are intended to be for example purposes only and do not guarantee you will get the same results. Your results may differ from ours. Your results from the use of this information will depend on you, your skills and effort, and other different unpredictable factors.

It is important for you to clearly understand that all marketing activities carry the possibility of loss of investment for testing purposes. Use this information wisely and at your own risk.

Copyright© Raymond Wayne 2019

What Is Influencer Marketing and How Do You Profit from It?

Table of Content

Chapter  1 What Is Influencer Marketing and How Do You Profit from It?

Chapter   2 Have an Influencer Road Map

Chapter   3 Engagement Builds Influence

Chapter   4 Guide to Influencer Marketing

Chapter   5 Approaching for  Different Types of Sponsorship

Chapter   6  Finding Influencers to Connect With

Chapter   7 Pitching Influencers Tips

Chapter   8 Building Relationships with Influencers

Chapter   9 Guide to Becoming an Influencer & Profiting

Chapter 10 How to Make Money as an Influencer

Chapter  1

What Is Influencer Marketing  

Some users on social media post about their experiences with a brand and earn money for doing this. Typically, the people who earn the most from these posts are popular influencers. Influencers usually have large social media platforms and are trusted by their fans and followers.

The exciting thing about being influencer is that you don’t need a special degree, ten million followers, or fancy software. You can become an influencer with just a few thousand followers.

You might look at some of the more popular influencers and think it’s tough to reach that status, but actually, it’s not. In fact, it’s a lot easier than you think.

Start by Choosing a Niche

Companies and brands want to work with influencers that have built up a following in a specific niche. This means you don’t want your Instagram or Pinterest profiles to be too varied. It might be tempting to split your focus between your passion for dog grooming, the fitness niche, and your obsession with knitting.

You need to choose one niche that you want to be known for. It’s always best if you enjoy the niche and you have a genuine desire to help people. Whether you want it to or not, your motive will shine through as you’re giving information to your audience. That means you want to focus on a niche that you absolutely love.

As soon as you know your niche, you want to check out who your competition is within the industry. For example, if you want to be known for makeup tutorials, look up the most popular beauty users on Instagram, Facebook, and Pinterest.

Look at what they’re doing right, what they’re doing wrong, and what topics they haven’t covered yet. Maybe you’ll find an area they’ve overlooked or you’ll discover fresh inspiration for your own page.

When you’re choosing a niche in which to become an influencer, make sure it’s profitable. You can do this by researching whether or not there’s a big enough demand for products within that niche.

Look up what the keywords are for your niche. When you use a keyword tool to check, pay attention to how many searches are being conducted by consumers using those keywords. A simple