Making Business Of Social Media

By Raymond Wayne

Imagining the Future

Social media has brought people together in ways that were unimaginable  just  a decade or so ago, enabling us to forge or rekindle personal connections while presenting affordable possibilities to expand branding, credibility, and influence on a global level.
Many businesses—large and small—are still catching up with technology, looking for ways to leverage these new opportunities and develop strategies to harness social media’s potential to achieve their marketing goals.
It’s a safe bet that social media platforms will continue to innovate and evolve. The companies poised to make the most of those changes will be ones with flexible strategies that can adapt as tools and user  behaviour  shifts. Five-year plans are meaningless in the face of disruptive technology that is far from technological maturity. If you want to make the most of social media, you’re going to need to learn to go with the flow.
No one can predict the next social media breakthrough. Yet it’s possible to make some educated guesses based on emerging trends and technology. These shifts may have negligible impact on the way some businesses use social media and present enormous opportunities for others.
It will be up to you to watch for new platforms and capabilities and see the possibilities they offer yet here  , this book has already   brought   all readers   to the Forefront  of Social Media Advancement .

• Language: English
• Publisher: Publisher s21598
• Release date: Nov 10, 2018
• ISBN: 9788829547753

Book preview

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Making  Business Of Social Media

Disclaimer:

Every effort has been made to be accurate in this publication. The publisher does not assume any responsibility for errors, omissions or contrary interpretation. We do our best to provide the best information on the subject, but just reading it does not guarantee success. You will need to apply every step of the process in order to get the results you are looking for.

This publication is not intended for use as a source of any legal, medical or accounting advice. The information contained in this guide may be subject to laws in the United States and other jurisdictions. We suggest carefully reading the necessary terms of the services/products used before applying it to any activity which is, or may be, regulated. We do not assume any responsibility for what you choose to do with this information. Use your own judgment.

Any perceived slight of specific people or organizations, and any resemblance to characters living, dead or otherwise, real or fictitious, is purely unintentional.

Some examples of past results are used in this publication; they are intended to be for example purposes only and do not guarantee you will get the same results. Your results may differ from ours. Your results from the use of this information will depend on you, your skills and effort, and other different unpredictable factors.

It is important for you to clearly understand that all marketing activities carry the possibility of loss of investment for testing purposes. Use this information wisely and at your own risk.

Copyright © 2018 Raymond Wayne

Table of Contents

Making  Business Of Social Media

Introduction

Chapter1 What Is Social Media Engagement And Why Is It Important?

Chapter2 How to Improve Social Media Engagement for Business

Chapter3 Social Media  Marketing Strategies

Chapter4 Creating  A Social Media Plan and Platform

Chapter5 Building Credibility And Gathering  Your Tribe

Chapter6 The  Mighty Three : Facebook , Twitter and LinkedIn

Chapter7 Navigating the Google Empire

Chapter 8 Blogging , Pinterest , Tumblr  And Instagram

Chapter 9 Twitter ,Pinterest, Instagram , LinkedIn and  GooglePlus 

Chapter 10 What Impacts Social Media Engagement the Most

Chapter 11 Use Videos to Increase Social Media Engagement 

Chapter 12 Metrics for Measuring Social Media Engagement

Chapter 13 Maximizing  Interest Site , Meetup ,Reddit And Forums

Chapter 14 Internet Radio  and Podcasting

Chapter 15 Kickstarter ,Patreon  And Gofundme

Chapter 16 Social Amplification and Gamification

Chapter 17 Why You Still Need A Website  and A  Newsletter

Chapter 18 Social Media , Branding  ,And Influence

Chapter 19 Going Global  Staying Local

Chapter 20 Conclusion 

Making  Business  of Social Media

Introduction

The world of social media offers marketers a fantastic opportunity to connect with people that have an interest in their niche and drive traffic to their website to make sales and generate leads. But you need to use social media platforms properly to get the best out of them. Gone are the days where you can just post links to your site and get visitors.

It is all about engagement. If you can get your audience to engage with you then they will trust you more and you will be able to build a great relationship with them. So in this guide we will show you many different ways that you can increase your engagement on the most popular social platforms.

Be sure to read this guide from start to finish so that you can motivate yourself to take action and implement the ideas presented in your social media campaigns. When you drive up your social media engagement word will spread quickly and your fan base will grow exponentially.

We have included secrets from top marketers on how to increase your engagement on social media here. You will need to put in a bit of effort but if you follow the advice given then you should succeed.

What You Will Learn

Here is what you will learn in this social media engagement guide:

• What is social media engagement and why is it important?

• Avoid these social media engagement mistakes

• How create social media platform  and  improve social media engagement

• Improving social media engagement on Facebook

• Leveraging Facebook Live for engagement

• Improving social media engagement on Twitter

• Improving social media engagement on Pinterest

• Improving social media engagement on Instagram

• Improving social media engagement on LinkedIn

• Improving social media engagement on Google Plus

• What impacts social media engagement the most?

• How to start a social media conversation to drive interaction

• Use videos to increase social media engagement

• Metrics for measuring social media engagement

• Use these social media engagement tools and save your time

Further  in depth  knowledge  into video marketing,  social  live  video and why  it  is a big deal for today business using  live streaming  option  and  also  an insight  of crowdfunding technology and how it affects  the  social media arena

So let’s get on with it shall we?

Chapter 1

What Is Social Media Engagement And Why Is It Important?

Why are so many businesses and individuals concerned about their social media engagement these days?  Well it is because it is all about how well they are communicating with their audience using the different social media platforms such as Facebook, Twitter, LinkedIn and Instagram.

Social media engagement is all about participation and involvement. You need to think of it as building a long term relationship with your audience. It will require your dedication and you need to think through your social media interactions. You want your audience to be happy and trust you.

Too many businesses do not think through their social media strategies. They just post anything and hope that it sticks. This will fail miserably as you always have to consider the needs of your audience.

What Constitutes Social Media Engagement?

It is all about responses to what you post on social media. If someone likes your post then they have engaged. If a person comments on a post then they have engaged as well. Engagement is also sharing content, clicking on a link or opening a picture or video.

There are other forms of engagement that are relative to specific platforms. For example on Google + there are +1’s. On Twitter there are re-tweets. On Pinterest there are pins and re-pins. The commonality in all of this is that someone has responded to content that you have posted.

There are lots of tools out there that will help you to measure social media engagement. Most of the larger platforms will be able to provide metrics to you that show how your audience is engaging. Facebook is particularly good at this.

Responding to Customer Needs

When you want to achieve a high level of social media engagement you need to be prepared to respond swiftly to the needs of your audience. If someone asks a question about your products and services then you need to respond fast. Responding a few days later is not good enough.

This means that you will need someone to be monitoring the social platforms that you are active on most of the time. Are you committed to doing that? Yes there will be a cost but if you execute your social media strategy properly then you should see very healthy long term results.

Social Media is the Platform of choice for Customers

When stuff happens to people they share it on social media – good or bad. A survey in 2016 by Sprout Social concluded that social media was the number one choice for customer care. It achieved 34.5% of the votes with a live chat service on a company website down in second spot with 24.7%.

Email came in third at 19.4%, then came a 1-800 number phone scenario at 16.1% and finally there was the physical store at just 5.3%. So it is essential that you stand behind your social media presence and deal with customer care promptly. If you don’t then word will spread very quickly that you don’t care.

Don’t Ignore Social Media Messages

A lot of people ignore messages from their audience that they receive on social media. In fact in another Sprout Social survey ignored social messages topped 89%. Despite this alarming figure, the customers believed that they should receive a response from companies on social media within a four hour period.

Another survey uncovered that that 42% of people that complained to brands on social media felt that a response within an hour was acceptable. This is more evidence that you need to be committed to not only providing a social media presence for your audience, but you must monitor it and respond quickly.

Be Committed to Social Media Engagement

So you need to do everything that you can to improve your social media engagement. You owe it to your audience to provide them with interesting content and then respond to them when they need you. You will miss out on a huge section of your audience if you are not prepared to do this.

Avoid These Social Media Engagement Mistakes

If you have little experience with social media management then it is possible that you will make one or more of the many common mistakes that happen a lot. There are many social media mistakes that you can make and in this article we will discuss the ones that have the most negative consequences.

Not having a Plan

If you fail to plan you plan to fail. This is one of the truest quotes in the history of mankind. Does it apply to social media? You had better believe that it does. Do not just sign up for all of the popular social media networks and just post anything. Think about how you will connect with the community you are going to develop.

Your plan needs to identify which social media platforms are right for you. The chances are that they will not all be right and if you are on every major platform then management of content and engagement becomes a real headache. Develop a content strategy for social and stick to your schedule.

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Be Careful of Automation

Nobody is expecting you to site in front of your computer all day and watch every social platform. The automation tools available work very well but you do not want to rely on them too much. Why? Because you can end up looking like a robot and nobody likes a robot on social media. If anyone actually responds to your automated shares they will soon give up on you if you do not respond back.

Just Sharing your own Content

We have all met people that do nothing except talk about themselves all day. After a while it really grates doesn’t it and you will do everything that you can to avoid this person. So why do so many people make this mistake on social media?

When you post just your own stuff and just tell people how great your business is you will turn away people in droves. You will be unfollowed by a lot of people and the whole experience will be a waste of time and effort.

Treat your community right and they will treat you right. Get them talking and share information of value to them. If you like something that someone else has posted then share that with your followers.

Don’t be Inconsistent with your Social Media activity

When you first get involved with social media you are likely to be enthusiastic and want to post tons of content on the first day. But how about the rest of the week? One day you upload a great video to Facebook and it achieves a very high level of engagement. There are many comments from your followers and you are very happy.

Then you disappear for a few days and questions remain unanswered. Do you think that people will be happy with this? The certainly won’t and if they get the impression that you are inconsistent they will stop looking out for your content.

Do you have any Personality?

Social media is social and people want to see stuff that will make them think, make them laugh, improve their lives and so on. It is very important that you are personable on the social networks. You need to make sure that you are sincere, friendly and approachable about anything.

Listen when People speak

Social media platforms are a great place to get feedback. Sometimes it is not always going to be a love-in and there will be users that are disappointed for whatever reason. It is easy to respond to compliments and you must do that by thanking people and including their username.

Handling negative comments needs a different approach. First thank the person for bringing the issue to your attention and then tell them you will look into it (if that is appropriate). If you make this kind of commitment be sure to investigate, and get back to the user as soon as possible. Never ignore feedback.

Don’t be a Spammer

People hate spam on social media so do not send out one promotional post after another that is full of links to your offers. Your followers, who will quickly become ex-followers, will hate you. Build relationships with people first and never bombard your network with spam.

Chapter  2 :

How To Improve Social Media Engagement

It is in your interest to improve your social media engagement. You will need to think this through carefully but it is not too difficult. Businesses have been communicating with their customers for many years so don’t think that you have to try and come up with something groundbreaking.

The potential to attract the right audience and engage with them is enormous with social media. All it takes is the right approach and you will be on to a winner. Follow the advice in this article and you will not go far wrong.

You Have to Initiate the Conversation

In any relationship, someone needs to initiate the conversation. With social media this needs to be you. You are trying to build a long term relationship with your audience so you have to take the lead and get things moving.

Starting a good conversation begins by knowing what your