Ten years ago, the influencer marketing space was limited only to celebrities and a few dedicated bloggers. Fast forward to today, and almost anyone with a few thousands followers could consider themselves an influencer.
In definition, influencer marketing is a type of social media marketing that uses endorsements and product mentions from individuals who have a dedicated social following and are viewed as experts within their niche. This method of marketing often works due to the high amount of trust that social influencers have built up with their following.
Clare Winterbourn, Founder talent management business Born Bred Talent, says a single influencer can have a greater impact on a larger audience than a billboard.
“Influencers pose as a direct line into the hearts and wallets of many, providing an opportunity for brands to drive brand consideration and in turn increase sales whilst simultaneously enriching their own content strategy. Their content, which will remain online in perpetuity, allows consumers to interact with a brand beyond the bounds of traditional advertising.”
The latest NZ On Air ‘Where are the Audiences’ survey shows that New Zealand now has 3.97 million social media users (or 82 percent of the population) and of
