The ABC's of Social Media Management

By Jerry Battiste

A handbook for simple, yet effective social media management. No complicated jargon, secret processes or fancy social media strategy plans. Just common sense advice meant to help anyone better navigate the social web for the best results.

• Language: English
• Publisher: Jerry Battiste
• Release date: Jun 8, 2013
• ISBN: 9781301257584

Jerry Battiste

I am the author of "The ABC's of Social Media Management" and the short story collection "8 Lucky." I am a professional blogger, short fiction writer, social media manager and all-around digital media story-teller. If you need help with your social media marketing efforts, or just want to learn more about me, you can find me on Twitter, Facebook, Elance and LinkedIn. If you are looking for a sample of my writing, try a simple Google Search. You can also find me on YouTube. I started my illustrious journalism career in 1986, working for The Bagpiper Newspaper at Daytona Beach Community College. Unfortunately, I was the only one who fit the mascot costume. My editor at the time Ron Hurtibise can vouch for my dedication and commitment to the cause. In 2008 I went to work as the Social Media editor at The News-Banner in Bluffton, Indiana, under the guidance of editor/publisher Mark Miller. Although he didn't realize it at the time Miller was on the cutting edge when it came to print media embracing digital media simply because he hired me. Within weeks I created an online community which reached more than 10,000 people, using Twitter, Facebook and a series of community blogs. We issued video cameras to all staff reporters and I created a YouTube channel so we could post our news videos. We increased the reach of our paper by a factor of three using digital media and attracted the attention of the Hoosier State Press Association and the Associated Press for our outstanding digital media tactics.

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