Brands such as fast food chain Dunkin Donuts to local marketing agencies such as Explosive Social are making their presence known on TikTok, recognising its power to reach a unique and diverse audience like no other.
TikTok is best known for its smart algorithm that is able to reach thousands on an organic level in a matter of minutes, based on the users’ interests, and the videos they have watched and engaged with.
This means, regardless of followers, content posted on TikTok can reach an audience of millions, which is the true essence of the app.
“The foundation of TikTok is built on a ‘content graph’, not a social graph. So, what that means is that the virality of content that
