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  • Digital Photographer

    BECOME A PRO CONTENT CREATOR

    Sep 15, 2020 4 minutes

    In today’s commercial photography sphere, shoots are fast, and change seems rapid. Years ago, a creative brief might have taken months to come together, with a collaborative back-and-forth process between a pro shooter and the client or agency. Today, social media (mainly Instagram), improved camera technology and the way that we consume media – on our screens rather than just billboards and magazines – means that the process has become much quicker, and arguably more democratised than ever before.

    Social media has paved the way for a new, savvy kind of digital photographer – the content creator. Content creation can be applied to anyone who creates media – writers,

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