Marketing Plans Simplified

By Audrey Nesbitt

Whether you realize it or not, when you decide to start a business, work on new software development, or build a new game, you are already formulating a marketing plan. Marketing can be simply defined as determining what you are going to offer, either product or service, and to whom you believe you will sell to and at what price. Part of this process is also to consider how you will position yourself in the marketplace and promote it. It is the latter part, product positioning and promotion, where the process for many seems to drop off.

Many companies push marketing off, thinking it is not critical in the initial stages of their business growth. I believe this is a tactical mistake and that even the simplest, yet well-defined marketing plan will go a long way in helping you launch more successfully.

The goal of a well-defined marketing plan is to increase awareness of your brand amongst your target audience and increase sales. In this book, I will help you create a clean and precise marketing plan through a simplified process and introduce you to a few new marketing tactics along the way.

• Language: English
• Publisher: Audrey Nesbitt
• Release date: Jan 1, 2021
• ISBN: 9781005900564

Audrey Nesbitt

Audrey Nesbitt, is a marketing & communications expert with a deep passion for emerging technologies and gender equality initiatives. She currently mentors for WITM Women in Technology Management at Ryerson University, and a non-profit educational hub for women and youth in Blockchain and AI.

Book preview

Marketing Plans Simplified

Template and Examples

By

Audrey Nesbitt

Smashwords Edition

Copyright © 2021, Audrey Nesbitt

DEDICATION

Dedicated to Alex Genadinik for leading the way and to the marketer in all of us!

Make your customer the hero of your stories.

~ Ann Handley

Table of Contents

Foreword

Chapter 1: Introduction To Marketing Plans

1. Introduction

2. What Is A Marketing Plan

3. Do You Need A Marketing Plan?

4. Newbie Marketer Mistakes

5. What Makes A Good Marketing Plan

Chapter 2: Marketing Plans Simplified

1. Let’s Start With The 3-Sentence Marketing Plan

2. Business Types

3. Marketing Tactics

4. Marketing Tactics for a B2C Product Business

5. Marketing Tactics for a B2B Product Business

6. Marketing Tactics for a B2B or B2C Service Business.

7. Marketing Tactics for a Thought Leader Business

8. Revisit Your 3-Sentence Marketing Plan

Chapter 3: Marketing Plan Sections & How To Think About Them Practically

1. Executive Summary And Company Introduction

2. Company Mission Statement

3. Goals, Deadlines, And Timelines

4. Products And Services Being Promoted

5. Budget And Resources

6. Differentiation: What is Your UVP?

7. Pricing And Discounting Strategies

8. Your Target Market

9. How To Identify Your Target Market

10. Target Market Definitions

11. Building A Customer Avatar

12. Branding Strategy

13. Competitive Analysis

14. Customer Retention Strategy

15. Strategy To Maximize Referrals

16. Content Marketing Strategy

17. S.W.O.T Analysis

18. KPIs (Key Performance Indicators)

19. Outlining Marketing Tactics (Practical Example)

Chapter 4: 1-Page Marketing Plan

1. Chapter Introduction And Another 3-Sentence Marketing Plan

2. Turning The 3-Sentence Plan Into A 1-Page Plan

3. A 1-Page Marketing Plan For A Year Example

4. Section Conclusion

Chapter 5: First Full Marketing Plan Example68

1. Marketing Plan Example

2. Email Marketing And Making Use Of Infosecurity-Magazine

3. Google Seo Strategy

4. Building Publicity Channels

5. Publicity From Industry Publication

6. Local Events Strategy

7. Social Media Marketing Strategy

8. Paid Strategy (Advertising)

Chapter 6: Second Full Marketing Plan Example

The End

Additional Resources

FOREWORD

Whether you realize it or not, when you decide to start a business, work on new software development, or build a new game, you are already formulating a marketing plan. Marketing can be simply defined as determining what you are going to offer, either product or service, and to whom you believe you will sell to and at what price. Part of this process is also to consider how you will position yourself in the marketplace and promote it. It is the latter part, product positioning and promotion, where the process for many seems to drop off.

Many companies push marketing off, thinking it is not critical in the initial stages of their business growth. I believe this is a tactical mistake and that even the simplest, yet well-defined marketing plan will go a long way in helping you launch.

The goal of a well-defined marketing plan is to increase awareness of your brand amongst your target audience and increase sales. In this book, I will help you create a clean and precise marketing plan through a simplified process and introduce you to a few new marketing tactics along the way.

CHAPTER 1:

INTRODUCTION

"All you need is the plan, the roadmap, and the courage to press on to your destination."

- Earl Nightengale

1. Introduction

I appreciate that you took the opportunity to acquire this book, and I welcome you. I have been in marketing for a very long time. Even though many marketing channels have changed, the core concept remains the same. You must have a presence where your customers are.

This book takes an innovative and holistic approach to teach you how to create a simple marketing plan and it is split into five distinct parts to help you simplify the process.

Part 1: This section will show you an innovative way to split the planning of different business types into a few select marketing tactics. If you are a first-time entrepreneur or a first-time marketer, you will see how simple and eye-opening it will make your planning.

Part 2: You will start by making a 3-sentence marketing plan.

Part 3: You will extrapolate your 3-sentence marketing plan to expand it into a 1-page marketing plan.

Part 4: We will look at the practical approach to the marketing plan of one of