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Malcolm McDonald
MA(Oxon), MSc, PhD, D.Litt. FCIM FRSA, until recently was Professor of Marketing and Deputy Director Cranfield School of Management, with special responsibility for E-business. Malcolm is a graduat...view moreMA(Oxon), MSc, PhD, D.Litt. FCIM FRSA, until recently was Professor of Marketing and Deputy Director Cranfield School of Management, with special responsibility for E-business. Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has an Honorary Doctorate from Bradford University. Malcolm has extensive industrial experience, including a number of years as Marketing Director of Canada Dry.view less
Books by Malcolm McDonald
Market Segmentation: How to Do It and How to Profit from It Marketing Plans for Services: A Complete Guide Rating: 5 out of 5 stars5/5Marketing Plans: How to Prepare Them, How to Use Them Rating: 4 out of 5 stars4/5Marketing and Finance: Creating Shareholder Value Rating: 0 out of 5 stars0 ratingsMarketing Due Diligence: Reconnecting Strategy to Share Price Rating: 0 out of 5 stars0 ratings