Marketing plan in 4 steps: Strategies and key points to create marketing plans that work

By Stefano Calicchio

What is a marketing plan and how does it work? Who does it really serve and how can it help a professional or company gain an advantage over the competition? How can it make a difference in the development of a business? 

In this guide you will find simple, clear and comprehensive explanations on how to properly draft a marketing plan and what are the best practices available today to perform this task excellently. The book takes the reader by the hand and accompanies him through four gradual steps, which highlight the key points of the subject:

- what a marketing plan is and how it works;
- how to write an effective marketing plan;
- how to structure a successful marketing plan;
- what are the best practices, the most common mistakes and the most effective tools for measuring results.

Building a successful marketing plan can become an affordable business for anyone, but only if you know how to do it. Stop wasting time behind thousands of pages of theoretical manuals and discover what really matters with simple, stimulating and immediate reading.
 

• Language: English
• Publisher: Stefano Calicchio
• Release date: Jun 3, 2020
• ISBN: 9788835840817

Book preview

Solutions

Introduction

"A journey of a thousand miles

starts with a small step".

Lao Tse

What is a marketing plan and how does it work? Who does it really serve and how can it help a professional or company gain an advantage over the competition? How can it make a difference in the development of a business?

Questions like these are very common in the minds of those who are about to write a marketing plan. Often this document is requested from the outside and is drafted in a hurry, simply to meet extemporaneous pressure, turning from a valuable tool into a wasted opportunity.

On the other hand, creating a document that is really effective and functional requires precise planning and the acquisition of specific skills, which you can learn in the next pages. In the course of writing this manual, I have set myself the goal of offering you a text that can really add value to the time you spend reading, while being simple but not simplistic.

The idea of conveying key functional, effective and well-expressed concepts to the reader is in fact the very essence of a marketing plan that works, since the world of work is currently overwhelmed by voluminous elaborations that take time to get to the point and in practice often prove to be a real waste of time.

In the next pages I will explain why competence and concreteness are the two key words to follow in order to obtain an effective document both internally (to plan the marketing actions to be taken) and externally (to convey to partners and stakeholders the awareness of your marketing potential).

Finally, the step-by-step approach with which I have chosen to set up this guide is clearly intended to outline the matter, but also to motivate you to take the information described and put it into practice through a gradual process. Proceeding along this line is probably the best way to make the most of this manual and to take control of