In this episode of The Sell or Die Podcast, we discuss how the specific words you choose to say to your customers can either build trust or destroy it.  The topics we discuss are: Building trust with your audience The 3 words to stay away from Challenging your own word choice Being affirmative in how you build trust These words can have the opposite effect of what you want and actually make you come off insincere. How can you be sincere in selling while building trust with your customers in a way that doesn’t come off as hollow? Be sure to tune into all of episode 574 for the full details! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag us, @jengitomer & @jeffreygitomer!  And don’t forget to subscribe, rate, and review the podcast and share your key takeaways with us!   CONNECT WITH JEN & JEFFREY: Official Website: https://www.sellordiepodcast.com/  Jeffrey’s Instagram: https://www.instagram.com/jeffreygitomer/  Jennifer’s Instagram: https://www.instagram.com/jengitomer/  Sell or Die Hards Official Group: https://www.facebook.com/groups/sellordiepodcast/  EPISODE RESOURCES: Join the Insider’s Club to start your assessment today: https://www.gitomer.com/insidersclub/