How Marketing Can Increase Customer Lifetime Value
Aug 09, 2017
2 minutes
BY ERIC BAUER
As Chief Marketing Officer (CMO), you have great influence over the brand and ultimately Customer Lifetime Value (CLV). Activate the brand to increase the lifetime value of your customers.
BRAND: YOUR MOST POWERFUL TOOL
One of a CMO’s most important responsibilities is to shape the brand. As steward of the brand, you should identify
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