21 min listen
Start Thinking About Go-To-Market as a Product, with Sangram Vajre
FromB2B Growth
ratings:
Length:
36 minutes
Released:
Jul 22, 2022
Format:
Podcast episode
Description
In this replay episode that originally aired in March 2021, Dan Sanchez interviews Sangram Vajre, co-founder of Terminus, host of the #FlipMyFunnel podcast, & author of ABM is B2B. They discuss…
Why ABM isn’t a better form of marketing, it’s a different form
How organizations can view go-to-market as a product, not a strategy
4 questions Sangram’s new book will answer about ABM in customer service
Why ABM isn’t a better form of marketing, it’s a different form
How organizations can view go-to-market as a product, not a strategy
4 questions Sangram’s new book will answer about ABM in customer service
Released:
Jul 22, 2022
Format:
Podcast episode
Titles in the series (100)
1116: How to Build Your Marketing Function from Scratch w/ Roshan Cariappa: In this episode we talk to , Director of Marketing at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can read... by B2B Growth