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    Keys to counting content KPIs

    Aug 12, 2018 4 minutes

    One of the major problems content marketers face is not knowing how to track the effectiveness of their content. Many believe that content marketing is subjective and that it depends on some intangible metrics, but it’s not true. There is a wide range of specific metrics that can tell you which strategies really drive more traffic to your site, boost conversions or increase your revenue. All you have to do is learn how to separate the right KPIs from those that may distract you.

    With this in mind, here are eight awesome metrics every content marketer should monitor:

    1. THE BOUNCE RATE

    The bounce rate shows how many visitors leave your site after viewing just one page. This

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