Rating: 4 out of 5 stars
4/5
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Tom Doctoroff
Tom Doctoroff is Greater China CEO for J. Walter Thompson and Asia Pacific’s leading speaker on Chinese marketing, advertising, and corporate culture. He lives in Shanghai, China.Tom Doctoroff is Greater China CEO for J. Walter Thompson and Asia Pacific’s leading speaker on Chinese marketing, advertising, and corporate culture. He lives in Shanghai, China.
Books by Tom Doctoroff
What Chinese Want: Culture, Communism and the Modern Chinese Consumer Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing Rating: 4 out of 5 stars4/5Billions: Selling to the New Chinese Consumer Rating: 3 out of 5 stars3/5