Business Branding: 7 Easy Steps to Master Brand Management, Reputation Management, Business Communication & Storytelling

By Santino Spencer

Would you like to know how to brand your business and stand out in an already saturated market?

 

Are you thinking about starting a new business but worrying that there are too many competitors?

 

Are you defining your target audience and are unsure about coming up with a

• Language: English
• Publisher: Santino Spencer
• Release date: Jun 26, 2023
• ISBN: 9781088196489

Book preview

Business Branding

7 Easy Steps to Master Brand Management, Reputation Management, Business Communication & Storytelling

Santino Spencer

More by Santino Spencer

Discover all books from the Marketing Management Series by Santino Spencer at:

bit.ly/santino-spencer

Book 1: Marketing Strategy

Book 2: Business Branding

Book 3: Digital Marketing

Book 4: Social Media Marketing

Book 5: Marketing Analytics

Book 6: Content Marketing

Book 7: Business Development

Book 8: Mobile Marketing

Themed book bundles available at discounted prices:

bit.ly/santino-spencer

Copyright

© Copyright by Santino Spencer. All rights reserved.

This document is geared towards providing exact and reliable information in regard to the topic and issue covered. The publication is sold with the idea that the publisher is not required to render accounting, officially permitted, or otherwise, qualified services. If advice is necessary, legal or professional, a practiced individual in the profession should be ordered.

From a Declaration of Principles which was accepted and approved equally by a Committee of the American Bar Association and a Committee of Publishers and Associations.

In no way is it legal to reproduce, duplicate, or transmit any part of this document in either electronic means or in printed format. Recording of this publication is strictly prohibited and any storage of this document is not allowed unless with written permission from the publisher. All rights reserved.

The information provided herein is stated to be truthful and consistent, in that any liability, in terms of inattention or otherwise, by any usage or abuse of any policies, processes, or directions contained within is the solitary and utter responsibility of the recipient reader. Under no circumstances will any legal responsibility or blame be held against the publisher for any reparation, damages, or monetary loss due to the information herein, either directly or indirectly.

Respective authors own all copyrights not held by the publisher.

The information herein is offered for informational purposes solely, and is universal as so. The presentation of the information is without contract or any type of guaranteed assurance.

The trademarks that are used are without any consent, and the publication of the trademark is without permission or backing by the trademark owner. All trademarks and brands within this book are for clarifying purposes only and are the owned by the owners themselves, not affiliated with this document.

Table of Contents

Business Branding

More by Santino Spencer

Copyright

Table of Contents

Introduction

Chapter 1: Step 1 - Figure Out the Brand Purpose

What Is a Brand Purpose?

How to Build a Brand Purpose?

Advantages of Having a Strong Brand Purpose

Importance of Having a Brand Purpose

Examples of Brand Purpose

Chapter 2: Step 2 - Determine Your Target Audience

What Do You Mean by Target Audience?

Why Do You Need a Target Audience?

Types of Target Audience

Tips for Identifying the Right Target Audience

Chapter 3: Step 3 - Research Your Brand's Competitors

Identify Your Direct Competitors

Identify Your Indirect Competitors

Identify Future Competitors

Focus on the Products Offered by Your Competitors

Analyze Your Competitors' Sales Strategies and Their Results

Analyze Your Competitors' Marketing Strategies

Know Their Content Strategy

Analyze Your Competitors' Content Engagement

Run A SWOT Analysis

Chapter 4: Step 4 - Prepare Your Mission Statement

How to Create a Strong Mission Statement?

Why Is a Mission Statement Important?

Chapter 5: Step 5 - Develop Your Brand Name and Logo

What Is a Brand Name?

The Purpose of a Brand Name

Requirements of A Good Brand Name

How to Select a Proper Brand Name?

What Is a Logo?

What Is the Purpose of a Logo?

Constituents of a Logo

What Makes a Logo Unique?

Chapter 6: Step 6 - Build a Brand Story

What Is a Brand Story?

Advantages of Having a Brand Story

How to Build a Brand Story?

Chapter 7: Step 7 - Market Your Brand

Create a Website

SEO

Use Social Media

You Can Try Live Streaming