Business Development: 7 Easy Steps to Master Growth Hacking, Lead Generation, Sales Funnels, Traffic & Viral Marketing

By Santino Spencer

Are you looking to assess your organization's performance and looking for ways to improve organizational growth and prospects?

 

Are you unsure how to go about creating relationships, strong strategies, brand awareness, and marketplace expansion?

 

Are you struggling to es

• Language: English
• Publisher: Santino Spencer
• Release date: Jul 1, 2023
• ISBN: 9781088023228

Book preview

Business Development

7 Easy Steps to Master Growth Hacking, Lead Generation, Sales Funnels, Traffic & Viral Marketing

Santino Spencer

More by Santino Spencer

Discover all books from the Marketing Management Series by Santino Spencer at:

bit.ly/santino-spencer

Book 1: Marketing Strategy

Book 2: Business Branding

Book 3: Digital Marketing

Book 4: Social Media Marketing

Book 5: Marketing Analytics

Book 6: Content Marketing

Book 7: Business Development

Book 8: Mobile Marketing

Themed book bundles available at discounted prices:

bit.ly/santino-spencer

Copyright

© Copyright by Santino Spencer. All rights reserved.

This document is geared towards providing exact and reliable information in regard to the topic and issue covered. The publication is sold with the idea that the publisher is not required to render accounting, officially permitted, or otherwise, qualified services. If advice is necessary, legal or professional, a practiced individual in the profession should be ordered.

From a Declaration of Principles which was accepted and approved equally by a Committee of the American Bar Association and a Committee of Publishers and Associations.

In no way is it legal to reproduce, duplicate, or transmit any part of this document in either electronic means or in printed format. Recording of this publication is strictly prohibited and any storage of this document is not allowed unless with written permission from the publisher. All rights reserved.

The information provided herein is stated to be truthful and consistent, in that any liability, in terms of inattention or otherwise, by any usage or abuse of any policies, processes, or directions contained within is the solitary and utter responsibility of the recipient reader. Under no circumstances will any legal responsibility or blame be held against the publisher for any reparation, damages, or monetary loss due to the information herein, either directly or indirectly.

Respective authors own all copyrights not held by the publisher.

The information herein is offered for informational purposes solely, and is universal as so. The presentation of the information is without contract or any type of guaranteed assurance.

The trademarks that are used are without any consent, and the publication of the trademark is without permission or backing by the trademark owner. All trademarks and brands within this book are for clarifying purposes only and are the owned by the owners themselves, not affiliated with this document.

Table of Contents

Business Development

More by Santino Spencer

Copyright

Table of Contents

Introduction

Chapter 1: Step 1 - Identify Your Target Market

Understanding Current Customer Base

Who’s Shopping the Competition

What Is Your Service or Product?

Considering Demographics to Target

Decision Evaluation

Chapter 2: Step 2 - Identify the Type of Business You Are Running

Understanding B2C and B2B

Chapter 3: Step 3 - Setting Goals

Prioritizing Goals

Discuss Goals

Making Goals SMART

Key Performance Indicators (KPIs)

Good Habits Achieve Goals

Chapter 4: Step 4 - Generating Leads

Understanding Lead Generation

Chapter 5: Step 5 - Increasing Website Traffic

Considering Traffic

Online Advertising

Chapter 6: Step 6 - Using Sales Funnels

Understanding a Sales Funnel

Sales Funnel Management

Developing a Sales Funnel

Qualifying Leads Within the Funnel

Engaging Leads Through the Funnel

Automation of Moving Leads Within the Funnel

Key Sales Funnel Metrics

Chapter 7: Step 7 - Viral Marketing

Understating How Viral Marketing Works

Examples of Viral Marketing

Commonality in Viral Marketing Campaigns

How to Start with Viral Marketing

Conclusion

More by Santino Spencer

Introduction

Welcome to Business Development. Growth is a core value for anyone doing business; without relationships, strong strategies, brand awareness, and marketplace expansion, businesses are destined to fail. Business Development will take you on a guide to expand how you currently think about business and introduce you to some new concepts that are taking the business world by storm; in 7 easy steps.

Defining a business