Digital Marketing: 7 Easy Steps to Master PPC Advertising, Affiliate Marketing, Email Marketing & Online Retargeting

By Santino Spencer

How do you come up with the right digital marketing strategy for your business?

 

How to go about creating the right kind of content with digital storytelling?

 

How does a business go from being virtually unknown into a ho

• Language: English
• Publisher: Santino Spencer
• Release date: Jun 27, 2023
• ISBN: 9781088207567

Book preview

Digital Marketing

7 Easy Steps to Master PPC Advertising, Affiliate Marketing, Email Marketing & Online Retargeting

Santino Spencer

More by Santino Spencer

Discover all books from the Marketing Management Series by Santino Spencer at:

bit.ly/santino-spencer

Book 1: Marketing Strategy

Book 2: Business Branding

Book 3: Digital Marketing

Book 4: Social Media Marketing

Book 5: Marketing Analytics

Book 6: Content Marketing

Book 7: Business Development

Book 8: Mobile Marketing

Themed book bundles available at discounted prices:

bit.ly/santino-spencer

Copyright

© Copyright by Santino Spencer. All rights reserved.

This document is geared towards providing exact and reliable information in regard to the topic and issue covered. The publication is sold with the idea that the publisher is not required to render accounting, officially permitted, or otherwise, qualified services. If advice is necessary, legal or professional, a practiced individual in the profession should be ordered.

From a Declaration of Principles which was accepted and approved equally by a Committee of the American Bar Association and a Committee of Publishers and Associations.

In no way is it legal to reproduce, duplicate, or transmit any part of this document in either electronic means or in printed format. Recording of this publication is strictly prohibited and any storage of this document is not allowed unless with written permission from the publisher. All rights reserved.

The information provided herein is stated to be truthful and consistent, in that any liability, in terms of inattention or otherwise, by any usage or abuse of any policies, processes, or directions contained within is the solitary and utter responsibility of the recipient reader. Under no circumstances will any legal responsibility or blame be held against the publisher for any reparation, damages, or monetary loss due to the information herein, either directly or indirectly.

Respective authors own all copyrights not held by the publisher.

The information herein is offered for informational purposes solely, and is universal as so. The presentation of the information is without contract or any type of guaranteed assurance.

The trademarks that are used are without any consent, and the publication of the trademark is without permission or backing by the trademark owner. All trademarks and brands within this book are for clarifying purposes only and are the owned by the owners themselves, not affiliated with this document.

Table of Contents

Digital Marketing

More by Santino Spencer

Copyright

Table of Contents

Introduction

Chapter 1: Step 1 - Understanding Why Digital Marketing Is the Future of Your Business

The World Is Changing

What Is Digital Strategy?

The Apple Case Study

Chapter 2: Step 2 - How to Create the Right Kind of Content

Quality Content Is King

What Type of Content Qualifies As Great Content?

The Type of Content You Should Be Generating

Who Churns Out the Content?

Chapter 3: Step 3 - Preparing Your Digital Strategy

Step 1: Set Clear Objectives

Step 2: Understand the Audience You Are Trying to Target

Step 3: Figure Out Your Messaging

Step 4: Determine Your Channels

Step 5: Think About Your Content

Chapter 4: Step 4 - A Guide to Budgeting

What Is a Marketing Budget?

The Benefits of Going Digital

Steps to Begin Creating Your Budget

Chapter 5: Step 5 - Why Email Marketing Automation Is a Game Changer

What Is Email Marketing Automation?

How Email Marketing Automation Will Benefit You

Chapter 6: Step 6 - Tell A Digital Story That Sells

What Is Digital Storytelling?

Why Would You Create A Story?

The Process of Creating Your Story

Quick Tip About Attention Spans

Chapter 7: Step 7 - Tracking Your KPI and Metrics

What Are Digital Marketing KPIs?

How Do I Choose the Best KPIs for My Brand?

How Do I Track My KPIs?

Your Most Important Metrics

Conclusion

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Introduction