Get Publicity
After a full year of quarantining and placing everything on hold, we are now slowly getting back to life and back to business. It’s a critical time to publicize your business so that your growth and success can pick up where it left off 1 year ago. For this topic, we’ve gathered a panel of business experts who share their tips on how to get publicity for your business. Such tips include filling the gaps; staying regularly connected with customers; utilizing digital marketing techniques; utilizing technology for more effective publicity and marketing; increasing brand exposure through messaging; building a successful website and online presence; focusing on content; growing your email list; utilizing social media and optimization; implementing a chatbot; producing quality content; cross-media marketing; repurposing content; and much more. Learn from these experts and implement these tips to better publicize your business during the second half of 2021.
“... whether it be your industry, competitor, or local market, there has been a gap created that is waiting for someone to fill.”
Fill the Gaps Created by the Pandemic
In many ways, the pandemic created even more competitive fields in publicity and marketing for many industries. If there's any bright side, it's that many opportunities have been created for those that are agile and creative enough to seek out those opportunities and seize them. For us, through the heart of the pandemic we identified that there would be less sports vying for TV time, so we immediately pivoted to first developing a safe model for play for our players, and then petitioned our broadcast partners for the additional time. Production costs were at an all-time low, allowing us to deliver value to our sponsors with multiple broadcasts while at a discounted rate of cost to us. The moral of the story is that whether it be your industry, competitor, or local market, there has been a gap created that is waiting for someone to fill. It will require some level of risk, but those that can fill the gaps will be the ones who have the smoothest transition from this pandemic-filled world back to a state of (semi) normalcy.
— Trey Ryder, CMO of American Cornhole League, https://www.iplaycornhole.com
Stay Connected with Your Core Customer Base
Being in California, our bowling center was mandated to be closed for over a year and we were just permitted to reopen about a month ago. As bowling centers in less restricted states started reopening, they reported that the first customers to return were their core
