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Banner Advertising: Traffic Can Be Boosted by Banner Ads
By B. Vincent
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Since its humble beginnings centuries ago, banner advertising has come a long way. That is correct... centuries ;) If you flip through an old newspaper or magazine from the American colonial era, you'll see rectangular banner advertisements marketing everything from beer to stockings, replete with a main image, carefully chosen brand colors, a slogan or unique selling proposition, and even a call-to-action! Of all, we're not here to debate vintage print banner advertisements for fashionable powdered wigs or cutting-edge wooden dentures.
(but it's worth noting how long the forerunners of today's digital banner advertising have existed). We're going to explore current digital banner advertising in all their beauty in this guide. To begin, what are they? What are banner advertisements? In essence, banner advertising are clickable, tappable pictures that encourage site visitors to purchase, learn about, or receive something in exchange for a click-through. These advertisements can appear everywhere and are frequently found within and around the content of many websites, including the header section of a forum page, the sidebar of a blog or news site, or even crammed in between the paragraphs of a news story. These banner advertisements come in a variety of shapes and sizes (usually variants on the trusty old rectangle) and can be static images (.jpg,.png, or.gif) or animated images (.gif or Flash). Recently, some firms have begun utilizing "Rich Media" banner adverts that perform all sorts of bizarre things, such as zipping an automobile across the screen in front of the item you were reading. And these advertisements are not going away anytime soon. Banner ads continue to account for approximately 34% of all online advertising spending, second only to search engine marketing (SEM).
Therefore, they definitely work, as they have existed for hundreds of years and corporations spend a fortune on them each year. The question is whether you should employ them in your
(but it's worth noting how long the forerunners of today's digital banner advertising have existed). We're going to explore current digital banner advertising in all their beauty in this guide. To begin, what are they? What are banner advertisements? In essence, banner advertising are clickable, tappable pictures that encourage site visitors to purchase, learn about, or receive something in exchange for a click-through. These advertisements can appear everywhere and are frequently found within and around the content of many websites, including the header section of a forum page, the sidebar of a blog or news site, or even crammed in between the paragraphs of a news story. These banner advertisements come in a variety of shapes and sizes (usually variants on the trusty old rectangle) and can be static images (.jpg,.png, or.gif) or animated images (.gif or Flash). Recently, some firms have begun utilizing "Rich Media" banner adverts that perform all sorts of bizarre things, such as zipping an automobile across the screen in front of the item you were reading. And these advertisements are not going away anytime soon. Banner ads continue to account for approximately 34% of all online advertising spending, second only to search engine marketing (SEM).
Therefore, they definitely work, as they have existed for hundreds of years and corporations spend a fortune on them each year. The question is whether you should employ them in your
LanguageEnglish
PublisherXinXii
Release dateDec 8, 2021
ISBN9783986462130
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Book preview
Banner Advertising - B. Vincent
Banner Advertising: Traffic Can Be Boosted by Banner Ads
B. Vincent
Published by RWG Publishing, 2021.
While every precaution has been taken in the preparation of this book, the publisher assumes no responsibility for errors or omissions, or for damages resulting from the use of the information contained herein.
BANNER ADVERTISING: TRAFFIC CAN BE BOOSTED BY BANNER ADS
First edition. December 3, 2021.
Copyright © 2021 B. Vincent.
ISBN:9783986462130
Verlag GD Publishing Ltd. & Co KG, Berlin
E-Book Distribution: XinXii
www.xinxii.com
logo_xinxiiAlso by B. Vincent
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Affiliate Recruiting
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Career Transition
Project Management
Precision Targeting
Professional Development
Strategic Planning
Content Marketing
Imminent List Building
Getting Past GateKeepers
Banner Ads
Bookkeeping
Bridge Pages
Business Acquisition
Business Bogging
Marketing Automation
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