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Rufus Lidman
Rufus Lidman is one of Europe’s leading Digital Strategists and sought after consultant. On his client list you can find more than 100 companies including Samsung, Mercedes and IKE...view moreRufus Lidman is one of Europe’s leading Digital Strategists and sought after consultant. On his client list you can find more than 100 companies including Samsung, Mercedes and IKEA. Moreover, Lidman has founded the world association of digital marketing, IAB, and has been the digital advisor for the world’s largest advertising association, WFA. Today he is the founder and CEO of AIAR, where he has developed the world’s second most downloaded app within Digital Marketing. This book is the analogue version of that app, which is the most loved and searched for application among the 165 countries it exists in today.view less