Lead Generation: 3-in-1 Guide to Master Cold Email Marketing, B2B Prospecting, Landing Page Optimization & Cold Calling

By Santino Spencer

Lead Generation - 3 Manuscripts in 1 Book, Including: Business Development, Mobile Marketing and Marketing Analytics.

 

1)

BUSINESS DEVELOPMENT:

7 Easy Steps to Master Growth Hacking, Lead Generation, Sales Funnels, Traffic & Viral Marketing.

 

YOU'LL LEARN:

·     H

• Language: English
• Publisher: Santino Spencer
• Release date: Jul 27, 2023
• ISBN: 9781088230954

Book preview

Lead Generation

3 Manuscripts in 1 Book, Including: Business Development, Mobile Marketing and Marketing Analytics

Santino Spencer

More by Santino Spencer

Discover all books from the Marketing Management Series by Santino Spencer at:

bit.ly/santino-spencer

Book 1: Marketing Strategy

Book 2: Business Branding

Book 3: Digital Marketing

Book 4: Social Media Marketing

Book 5: Marketing Analytics

Book 6: Content Marketing

Book 7: Business Development

Book 8: Mobile Marketing

Themed book bundles available at discounted prices:

bit.ly/santino-spencer

Copyright

© Copyright by Santino Spencer. All rights reserved.

This document is geared towards providing exact and reliable information in regard to the topic and issue covered. The publication is sold with the idea that the publisher is not required to render accounting, officially permitted, or otherwise, qualified services. If advice is necessary, legal or professional, a practiced individual in the profession should be ordered.

From a Declaration of Principles which was accepted and approved equally by a Committee of the American Bar Association and a Committee of Publishers and Associations.

In no way is it legal to reproduce, duplicate, or transmit any part of this document in either electronic means or in printed format. Recording of this publication is strictly prohibited and any storage of this document is not allowed unless with written permission from the publisher. All rights reserved.

The information provided herein is stated to be truthful and consistent, in that any liability, in terms of inattention or otherwise, by any usage or abuse of any policies, processes, or directions contained within is the solitary and utter responsibility of the recipient reader. Under no circumstances will any legal responsibility or blame be held against the publisher for any reparation, damages, or monetary loss due to the information herein, either directly or indirectly.

Respective authors own all copyrights not held by the publisher.

The information herein is offered for informational purposes solely, and is universal as so. The presentation of the information is without contract or any type of guaranteed assurance.

The trademarks that are used are without any consent, and the publication of the trademark is without permission or backing by the trademark owner. All trademarks and brands within this book are for clarifying purposes only and are the owned by the owners themselves, not affiliated with this document.

Table of Contents

Lead Generation

More by Santino Spencer

Copyright

Table of Contents

Book 1: Business Development

Table of Contents

Book 2: Mobile Marketing

Table of Contents

Book 3: Marketing Analytics

Table of Contents

More by Santino Spencer

Book 1: Business Development

7 Easy Steps to Master Growth Hacking, Lead Generation, Sales Funnels, Traffic & Viral Marketing

Santino Spencer

Table of Contents

Lead Generation

More by Santino Spencer

Copyright

Table of Contents

Book 1: Business Development

Table of Contents

Introduction

Chapter 1: Step 1 - Identify Your Target Market

Understanding Current Customer Base

Who’s Shopping the Competition

What Is Your Service or Product?

Considering Demographics to Target

Decision Evaluation

Chapter 2: Step 2 - Identify the Type of Business You Are Running

Understanding B2C and B2B

Chapter 3: Step 3 - Setting Goals

Prioritizing Goals

Discuss Goals

Making Goals SMART

Key Performance Indicators (KPIs)

Good Habits Achieve Goals

Chapter 4: Step 4 - Generating Leads

Understanding Lead Generation

Chapter 5: Step 5 - Increasing Website Traffic

Considering Traffic

Online Advertising

Chapter 6: Step 6 - Using Sales Funnels

Understanding a Sales Funnel

Sales Funnel Management

Developing a Sales Funnel

Qualifying Leads Within the Funnel

Engaging Leads Through the Funnel

Automation of Moving Leads Within the Funnel

Key Sales Funnel Metrics

Chapter 7: Step 7 - Viral Marketing

Understating How Viral Marketing Works

Examples of Viral Marketing

Commonality in Viral Marketing Campaigns

How to Start with Viral Marketing

Conclusion

Book 2: Mobile Marketing

Table of Contents

Introduction

Chapter 1: Step 1 - Developing a Mobile Strategy

Defining the Audience

Considering Your Audience

Customer Lifecycle

Defining Goals

Developing Key Performance Indicators

Integration into the Overall Marketing Strategy

Chapter 2: Step 2 - Using Push Notifications

Push Notification Key Strategies

Personalized Offerings

Abandoned Cart Recovery

Order and Shipping Information

Increasing Reach

Delayed Popups

Exit-Intent Popups

Visual Overlays

Services for Push Notification

Optimizing Approach of Push Notifications

A/B Testing

Content

Chapter 3: Step 3 - Using Apps for Marketing

Mobile App Marketing Funnel

Awareness

Conversion

Retention

How to Tell If Your Mobile App Is Good

Pro-Tip 1 – Know the Daily and Monthly Active User Average

Pro-Tip 2 – Length of App Session

Pro-Tip 3 – Segmenting Acquisitions by Source

Chapter 4: Step 4 - SMS Mobile Marketing

SMS Customer Engagement

Considerations for SMS Marketing

Permission

Shortcode

Don’t Abuse Your Privilege

Keywords

Real-Time Responses

Measure Success

SMS Marketing Foundation

Chapter 5: Step 5 - Using Location-Based Marketing

Importance of Location-Based Marketing

Key Types of Location-Based Marketing

Using Location-Based Marketing

Location-Based Marketing Benefits and Disadvantages

Benefits

Disadvantages

Chapter 6: Step 6 - Getting Social with Mobile Marketing

Social Media Marketing

Optimizing Social Media for Mobile Marketing

Mobile friendly Social Media Page

Power in Short Videos

Customer Check-Ins

Chapter 7: Step 7 - Using Quick Response (QR) Codes

How Do QR Codes Work

Marketing with QR Codes

What Can QR Codes Do?

Are There Different Types of Organizations That Can Use QR Codes?

Additional Advantages to Using QR Codes

Properly Using QR Codes in Mobile Marketing

Ultimately It Is the Consumer Experience That Matters

Shopping Experience

Access to Additional Information

Aesthetics Matter

Conclusion

Book 3: Marketing Analytics

Table of Contents

Introduction

Chapter 1: Step 1 - Determining the Stakeholders

How to Identify Key Stakeholders

Mapping Stakeholders

Chapter 2: Step 2 - Integration of Data

Path to Purchase

Combine First- and Third-Party Data Sources

Building Bridges

Putting Insights into Action

Chapter 3: Step 3 - Setting Key Performance Indicators (KPIs)

Understanding Marketing KPIs

Sales Revenues

Cost Per Lead

Customer Lifetime Value

Inbound ROI

New Contact Rate

Lead-to-Customer Ratio

Conversion Rate for Landing Page

Organic Traffic

Social Media Conversion Rate / Traffic

Mobile Traffic

Chapter 4: Step 4 - Implementing Analytics

Dashboard Development

Five Second Rule

Logical Layout

Less Is More

Choosing Data Visualizations

Chapter 5: Step 5 - Data Hygiene and Data Governance

Culture and Resource Strains

Challenges

Data Hygiene

How Data Becomes Compromised

Data Audit

Maintaining Data Hygiene

Applying Data Governance

Data Governance Goals Defined

Processes

Chapter 6: Step 6 - Measuring Success

Marketing Analytic Paradox

Mistakes with Marketing Analytics

Chapter 7: Step 7 - Vendor Considerations

Marketing Analytics Software

Mixpanel

AdWords Performance Grader

Formisimo

CrazyEgg

BuzzSumo

Convertible

Crowdbooster

Open Site Explorer

Conclusion

More by Santino Spencer

Introduction

Welcome to Business Development. Growth is a core value for anyone doing business; without relationships, strong strategies, brand awareness, and marketplace expansion, businesses are destined to fail. Business Development will take you on a guide to expand how you currently think about business and introduce you to some new concepts that are taking the business world by storm; in 7 easy steps.

Defining a business development strategy is an integral part of any organization's growth and success. However, the concept of business development is somewhat different for different people. If you ask twelve people what business development is, you will likely end up with twelve different answers. This is largely due to the role of business development changes and grows as the organization grows and changes. The role also will be different based on the age, priority, maturity, and size of the organization.

The easiest way to explain business development is the consistent actions and strategies that contribute to organizational value and growth. Brand awareness, relationship building, and market expansion are all types of strategies that organizations use for business development.

Individuals who work on business development are often assessing the organization's performance and looking for ways to improve organizational growth and prospects. In contrast, those working sales will work directly with customers or clients to close deals. When thinking of business development, you need to think more in a big-picture view or long-term growth perspective.

When it comes to organizational growth, business development acts as a bond that ties together all the various departments or functions within an organization to help improve and expand sales, product offerings, revenues, talent, brand awareness, and even customer service.

There are many ways that a business development plan can help promote change and affect growth across an organization. Business development is important for building relationships. Regardless of if you are cultivating new talent, networking with potential customers, or courting potential partners, relationship building is an important part of any business development plan. Those who have been in business a number of years can quickly see relationships that will demand the most attention.

Connecting with colleagues, clients, and members of other fundamental networks can help organizations identify new business opportunities and generate leads to make pivotal moves for their organization. As well with good relationships comes the ability to strengthen existing connections for repeat or loyal customers and provide opportunities to enhance the talent working with these relationships. These relationships are key to a strategy for boosting revenues and decreasing costs.

Organizations always look at one of the best ways to boost revenue, and lower cost is through growth. Business development sees growth as its endgame. Growth is one of the most typical metrics for measuring the success of the bottom line. Business development uses a key process of devising a strategy to increase revenue and decrease expenses going out. Focusing on business development can help identify the products and markets that are most successful with the greatest profit potential, allowing the organization to see which objectives to go after first clearly. Yet, business development also means ensuring the decisions that are made keep the costs down and identify areas where growth needs funding to expand.

The overall image of the company can often be improved through business development. Marketing is a key component to an organization's growth, and a key business developer should be skilled at organizing to build a better brand. Business developers also work closely with the marketing and strategy teams to solidify campaigns are hitting the target audience while reaching new markets and potential customers. This is a significant aspect of business development, expanding an organization's reach. Business development leaders use insights to help make informed marketing decisions and guide potential customers to the products and services they will find valuable.

Business development can also tap into areas of opportunity in new markets that are lucrative and trend driven. This means those business developers need to analyze demographics and trends within those demographics, being on top of viral marketing and understanding the difference in influencing customers' correct segments. Let’s get started.

Chapter 1: Step 1 - Identify Your Target Market

The business world is one that is in constant change and requires marketers to stay on top of so many moving parts. It also means that organizations must have a well-defined strategy that includes who the target market is. Organizations cannot afford to toss money into the wind and hope it hits the right segments. The wonderful thing is that even small organizations can now effectively compete with larger organizations by focusing on niche markets.

One big mistake that many organizations make is they assume the target market is anyone interested in the product or service