Digital Marketing Strategies For Your Business

By Joshua Harrell

Are you struggling with how to market your product or service? Do you need to "get the word out there" about your business, but you don't know where to start? Do you want straightforward advice on digital marketing strategies that you can put into action today?

If you answered yes to these questions, this book is right for you.

My name is Joshua Harrell and I want to help you navigate all of the digital marketing options you have at your fingertips. And, there are so many. In this book, you'll get my no-nonsense advice on the latest trends and best practices so you can put them to work for your business right away.

Are you ready? Let's strap it on!

-Joshua
@joshuaharrell | joshuaharrell.com

• Language: English
• Publisher: BookBaby
• Release date: Sep 3, 2019
• ISBN: 9781543982145

Joshua Harrell

Evan Greenberg is the content manager for WorldVia Travel Group. With eight years of experience in journalism and content marketing, Evan focuses on providing travel entrepreneurs with the expertise and the materials they need to be successful to grow their businesses. A lifelong traveler, Evan enjoys connecting with those in the industry who share this passion. He resides in Atlanta, Georgia.

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Copyright ©2019 by Joshua Harrell

All rights reserved. No part of this book may be reproduced, stored in a retrieval system or transmitted in any form or by any means, without prior written permission of Joshua Harrell, except in the case of brief quotations, embodied in reviews and articles. Requests for permission should be emailed to [e-mail].

Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor the author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

Print ISBN: 978-1-54398-213-8

eBook ISBN: 978-1-54398-214-5

For all of the entrepreneurs who inspire me every day.

Table of Contents

Acknowledgments

Introduction

Chapter One The Latest Trends in Digital Marketing

Chapter Two Generating Traffic to Your Pages: SEM vs. SEO

Chapter Three Using Content Marketing to Your Benefit

Chapter Four Social Media: Leveraging the Power of

Social Posts and Social Media Paid Advertising

Chapter Five Getting the Most Out of Your Email

Marketing Campaigns

Chapter Six Moving Forward with a Multi-Channel

Digital Marketing Approach

Conclusion

About the Author

Acknowledgments

Archimedes once said, Give me a place to stand, and I shall move the world. This quote makes me think of my amazing team at WorldVia who has given me such a place to stand so I can move the world. I wrote this for them and all of the entrepreneurs we work with, so now they can move the world, too.

Introduction

The future success of your business depends on how well you market it. With effective marketing, you can help your business climb to great heights. On the other hand, ineffective marketing can cause you to stall or even fail to launch. Therefore, your marketing strategies need to be carefully considered.

Today, we live in a digital world where everyone is connected online. With billions of internet users worldwide, it makes perfect sense for every business to have a website and an online presence. Having worked with hundreds of businesses to date, I have noticed that many business owners pay little attention to driving future customers toward their online presence through organic and paid search marketing. What these business owners don’t realize is that driving customers to your online presence translates to making your business more visible to customers and prospects. Who wouldn’t want that?

Still not convinced about the importance of organic and paid search marketing to your business? Then, you need to pay careful attention to what I’ll tell you next. It’s now a well-established fact of life that most customers today use Google and other search engines to find the products or services they need. Period. Businesses that realize this strive to continually improve their online presence and market better over the internet. The rewards of optimizing your website and other business pages for your target audience and the search terms relevant to your business or industry can’t be missed.

However, the optimization must be well thought out and carefully planned to reap the benefits of an optimized page. This is true for all other marketing strategies as well. Digital marketing channels are an extremely powerful way to market your business but only if they’re used appropriately. There are some businesses that continue to make the same digital marketing mistakes repeatedly. These mistakes decrease the effectiveness of the digital marketing channels and contribute to the failure of your business in the future.

Do you use search engine optimization (SEO) or paid search marketing but still get zero or little traffic to your site? Or do you get traffic to your website but aren’t able to convert those leads into paying customers? If your answer to either of these questions was yes, then it should be clear to you that your current digital marketing strategies are not built for success.

In other words, you’re wasting time and money on digital marketing efforts that bring