The SaaS Email Marketing Playbook
5/5
()
About this ebook
"A great no-BS resource where you are guaranteed to pick up useful tips and approaches, whether you're an email pro or just starting out." – Andrus Purde, Founder & CEO, Outfunnel
No matter how great your product is, it's very likely that 40–60% of free trials never see your product a second time. This means that you stand to lose up to 60% of your hard-earned signups. Do you just let them go?
Email marketing is one of the highest leverage activities in a SaaS business. It can help:
- increase onboarding and trial conversions;
- reduce churn; and
- grow monthly recurring revenue (MRR).
By introducing a single campaign today, you could significantly increase your conversions, and get the benefits of that increase predictably and repeatedly, week after week. That's the beauty of automation. It's also how we created an upsell program at LANDR that was generating up to 42% of weekly subscription conversions. When I joined LANDR, we were only sending 3 automated emails (and only 1 of those was performing). By focusing on sending the right email to the right user at the right time, performance jumped up, with increases in:
- product onboarding completion;
- engagement;
- sales; and
- upgrades to annual subscriptions.
We made a lot of mistakes along the way (including sending 85,000 emails to the wrong users). It took a lot of trial and error, long hours, and exhaustive internet searches, but the results were obvious. Email was more effective at generating revenue than:
- Investing in more ads;
- Building new features hoping they'll drive engagement;
- Redesigning at the cost of trial and error.
You can learn SaaS email marketing the way we did (through hard work), or jump to the front of the line.
The SaaS Email Marketing Playbook includes everything I would have loved to know about email before I got started at LANDR:
- how and when to create new emails or In-App messages to influence your users' behaviors and purchase decisions;
- how to double, triple, or quadruple the performance of every single email you send;
- how to stand out in an increasingly more crowded inbox; and
- how to create processes and structure to systematically grow the performance of an email marketing program.
The book also includes seven deep dives to help you implement your onboarding, upsell, retention, referral, and behavioral sequences, among others.
You don't need to be a master copywriter (or have one on your team) to send effective emails. You just need the right processes and knowledge to start growing your business with email.
The SaaS Email Marketing Playbook contains everything you need to plan, build, and optimize your email marketing program.
- -
The SaaS Email Marketing Playbook was written for businesses with clear signs of Product-Market Fit, that are:
- selling to consumers or businesses;
- charging monthly or yearly subscription fees;
- generating more than $2k MRR; and
- adding at least 200 email signups per week.
Related to The SaaS Email Marketing Playbook
Related ebooks
How to Build a SaaS Business: A Step-by-Step Guide to Starting and Operating a Software Company Rating: 4 out of 5 stars4/5Email Copy That Sells: Build a better email marketing strategy and connect with more customers. Rating: 4 out of 5 stars4/5Ultimate Guide to Email Marketing for Business Rating: 0 out of 5 stars0 ratingsThe Email Marketing Playbook - New Strategies to get your Emails Noticed Rating: 0 out of 5 stars0 ratingsContent Chemistry: The Illustrated Handbook for Content Marketing Rating: 5 out of 5 stars5/5Email Marketing: A Beginner's Guide to Becoming a Pro In Email Marketing Rating: 0 out of 5 stars0 ratingsEmail Marketing Succcess: How To Build An Email List And Create Successful Email Marketing Campaigns Rating: 4 out of 5 stars4/5Email Marketing: Convert Leads Into Customers Rating: 0 out of 5 stars0 ratingsHow To Create A High Value Lead Magnet To Quickly Grow Your Email List Rating: 0 out of 5 stars0 ratingsEmail Marketing 101: How to Gain Subscribers, Grow Your List and Make Sales Rating: 0 out of 5 stars0 ratingsThe Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales Rating: 4 out of 5 stars4/5CMO to CRO: The Revenue Takeover by the Next Generation Executive Rating: 0 out of 5 stars0 ratingsConvert Every Click: Make More Money Online with Holistic Conversion Rate Optimization Rating: 0 out of 5 stars0 ratingsSaaS Startups for Beginners Rating: 5 out of 5 stars5/5Lean B2B: Build Products Businesses Want Rating: 5 out of 5 stars5/5The Art of Saas Rating: 0 out of 5 stars0 ratingsHacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative Rating: 3 out of 5 stars3/5Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales Rating: 4 out of 5 stars4/5The New Email Revolution: Save Time, Make Money, and Write Emails People Actually Want to Read! Rating: 5 out of 5 stars5/5Hacking Sales: The Playbook for Building a High-Velocity Sales Machine Rating: 4 out of 5 stars4/5MOVE: The 4-question Go-to-Market Framework Rating: 5 out of 5 stars5/5How to Use Cold Emailing For Lead Generation Rating: 3 out of 5 stars3/5Opting in to Optimization: How Successful Ecommerce Brands Convert More Customers, Increase Profits, a Rating: 5 out of 5 stars5/5Humanizing B2B: The new truth in marketing that will transform your brand and your sales Rating: 5 out of 5 stars5/5LinkedIn Sales Machine Rating: 5 out of 5 stars5/5
Small Business & Entrepreneurs For You
The Ultimate Side Hustle Book: 450 Moneymaking Ideas for the Gig Economy Rating: 4 out of 5 stars4/5Starting a Business All-In-One For Dummies Rating: 4 out of 5 stars4/548 Days to the Work and Life You Love: Find It—or Create It Rating: 3 out of 5 stars3/5Company Rules: Or Everything I Know About Business I Learned from the CIA Rating: 4 out of 5 stars4/5Overcoming Impossible: Learn to Lead, Build a Team, and Catapult Your Business to Success Rating: 5 out of 5 stars5/5Robert's Rules of Order: The Original Manual for Assembly Rules, Business Etiquette, and Conduct Rating: 4 out of 5 stars4/5How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off Rating: 4 out of 5 stars4/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime Rating: 5 out of 5 stars5/5Capital Gaines: Smart Things I Learned Doing Stupid Stuff Rating: 3 out of 5 stars3/5The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Rating: 4 out of 5 stars4/5The LLC and Corporation Start-Up Guide: Your Complete Guide to Launching the Right Business Rating: 5 out of 5 stars5/5The Side Hustle: How to Turn Your Spare Time into $1000 a Month or More Rating: 4 out of 5 stars4/5Yes!: 50 Scientifically Proven Ways to Be Persuasive Rating: 4 out of 5 stars4/5Small Business For Dummies Rating: 4 out of 5 stars4/5Built to Last: Successful Habits of Visionary Companies Rating: 4 out of 5 stars4/5How to Think Bigger: Aim Higher, Get More Motivated, and Accomplish Big Things Rating: 4 out of 5 stars4/5Wealthology: The Science of Smashing Money Blocks Rating: 3 out of 5 stars3/5Dream Big: Know What You Want, Why You Want It, and What You’re Going to Do About It Rating: 4 out of 5 stars4/5Real Artists Don't Starve: Timeless Strategies for Thriving in the New Creative Age Rating: 4 out of 5 stars4/5Never Get a "Real" Job: How to Dump Your Boss, Build a Business and Not Go Broke Rating: 4 out of 5 stars4/5Creative, Inc.: The Ultimate Guide to Running a Successful Freelance Business Rating: 4 out of 5 stars4/5The Whole Body Entrepreneur: A Physical and Emotional Self-Care Bootcamp Rating: 5 out of 5 stars5/5What Your CPA Isn't Telling You: Life-Changing Tax Strategies Rating: 4 out of 5 stars4/5Feck Perfuction: Dangerous Ideas on the Business of Life Rating: 5 out of 5 stars5/5The Bitcoin Standard: The Decentralized Alternative to Central Banking Rating: 4 out of 5 stars4/5
Reviews for The SaaS Email Marketing Playbook
3 ratings0 reviews