Email Marketing Succcess: How To Build An Email List And Create Successful Email Marketing Campaigns

By Dr. Michael C. Melvin

Email marketing for business isn’t a new concept, and it has been proven to be one of the best marketing tactics for return on investment. 
With more than 205 billion emails being sent and received every day if your business isn't taking advantage of this powerful and massive marketing channel, then you are missing out on a highly effective way to reach your target audience.
Creating a successful email marketing campaign isn’t difficult, but it does require you to do more than just send out an occasional newsletter. 
Unfortunately, many businesses still haven’t taken advantage of this powerful marketing tool for their business, either because they don’t know how, or they haven’t recognized the many benefits they can gain from email marketing.
This comprehensive guide will show you how to build an email list and create successful marketing campaigns.
Here are just some of the benefits that you’ll gain:

• You'll learn the critical components of email marketing.
• You'll understand why it's so essential for your business to start email marketing today.
• You’ll be able to establish your goals and objects for your email marketing campaigns. 
• You’ll understand the different types of email marketing campaigns that you can send. 
• You’ll learn about lead magnets and which ones are common with email marketing campaigns.
• You’ll learn about the different parts of an email and the best practices that you should follow.
• You’ll learn which key performance indicators you need to watch. 
• And so much more!

• Language: English
• Publisher: Dr. Michael C. Melvin
• Release date: Apr 30, 2019
• ISBN: 9788832595628

Book preview

Conclusion

Disclaimer

This e-book has been written for information purposes only. Every effort has been made to make this ebook as complete and accurate as possible. However, there may be mistakes in typography or content. Also, this e-book provides information only up to the publishing date. Therefore, this ebook should be used as a guide - not as the ultimate source.

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The purpose of this ebook is to educate. The author and the publisher do not warrant that the information contained in this e- book is fully complete and shall not be responsible for any errors or omissions. The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by this ebook.

Introduction

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Email marketing for businesses isn’t a new concept. In fact, compared to other online marketing channels like social media, mobile device applications, and even search engines, email marketing might seem a bit outdated.

A lot has been happening over the past few years with email marketing, and the discipline is still always in motion. Altered behaviors and expectations by consumers call for new email marketing methods. Approaches like personalization and segmentation are transforming company newsletters from anonymous bulk emails into customized emails.

Today, most consumers read their emails on their mobile devices, and checking for emails has become the most common activity carried out by smartphone users. The competition for attention in consumers email inboxes is forcing more companies to attach increasing importance to well-designed emails which are personalized and have relevant content, ensuring that the emails will be opened and read.

Statistics show that email marketing has a broad reach, as well as being one of the best marketing tactics for return on investment.

Just about everyone has an email address these days, and the majority of users prefer to receive advertising messages that way.

Plus, with smartphones, emails are always right in the pocket of consumers and can be retrieved at any time. According to recent estimates, the importance of email marketing will continue to grow over the next