Facebook Ads: The Beginners Guide To Advertising On The Facebook Platform

By Dr. Michael C. Melvin

The main way you can make people become aware of your company's brand, and eventually consume the products or services your company offers, is through advertising.
Facebook ads are a great way of promoting your business. Its relatively low cost and the technology behind it is very powerful.
This book gives you a step by step walk-through of the different ad opportunities currently available on the Facebook ad platform.
With this ebook, you will...

• understand why to use Facebook Ads.
• learn the Advantages of Facebook Advertising.
• learn the Downside of Facebook Advertising.
• be able to leverage its highly sophisticated 'social snooping' and 'personal profiling' technology.
• learn step by step, the different ad opportunities currently available on the Facebook ad platform.

Topics covered:

• Why Choose Facebook Ads?
• The Basics You Need to Know Before Creating Your First Facebook Ad Campaign
• How Does Facebook's Ad System Operate?
• How to Get Started on Your Facebook Ad Marketing Campaign
• Create Your Facebook Page and Account
• Use the Facebook Ads Manager
• Create A Facebook Advertising Campaign
• Create Your Ad
• Monitor Your Campaign Carefully
• Effective Facebook Advertising Tips and Ideas

• Language: English
• Publisher: Dr. Michael C. Melvin
• Release date: Jul 31, 2019
• ISBN: 9788834163139

Book preview

Conclusion

Introduction

It doesn't matter if you run a well-established business or you are managing a startup. It doesn't matter how much of a budget you're working with. Like it or not, and believe it or not, the main way you can make people become aware of your company's brand, and eventually consume the products or services your company offers, is through advertising.

Free Advertising Doesn't Exist

Let's put it this way, you can't be in two places at once. If you're spending all this time and effort trying to brand and promote your business the ‘free’ way, what if you're doing something else that produce ten times the result?

You Cannot Ignore Facebook Ads

What's so awesome about Facebook ads besides its relative low cost is the technology behind it.

Again, you may be operating with a fairly small budget. That's okay. Because with Facebook ads, you can leverage the highly sophisticated social snooping and personal profiling technology Mark Zuckerberg brought to the table.

Did you know that when you log into Facebook, you're legally giving them the right to figure you out? I know it sounds creepy, but Facebook has so much technology it can figuratively get in your head.

It is no surprise that a lot of people consume lots of random pieces of content of Facebook, only to find themselves, sooner or later, being shown ads that seem so personal. It's as if they're thinking about certain things, and an ad would show up that matches those concerns, fears or needs.

There's nothing magical about this. This is a testament to just how robust Facebook's technology is.

This book gives you a step by step walk-through of the different ad opportunities currently available on the Facebook ad platform.

Chapter 1

Why Choose Facebook Ads

As you probably already know, there is no such thing as a perfect solution. Any option will have its own list of advantages and disadvantages. Facebook is not immune to this fact.

The Benefits of Facebook Advertising

Facebook has a robust and powerful high-tech advertising targeting system

Facebook is still relatively cheap

Facebook has so much ad inventory that, depending on the kind of campaign you run, it is still very affordable compared to competing platforms like Google Adwords

Facebook helps you engage your customers

FB ads can also deliver the bottom line

Not only can Facebook help you stay relevant with your target audience members, but you can also plug in these ads to your actual sales funnel. They can, with the right strategy and the right sales funnel design, produce conversions. These are sales. These have an actual impact on your business' profitability.

You can break into new markets

Your FB campaign gets people familiar enough with your new market focus that you don't come off as a completely new player.

Facebook can drive leads

Facebook can boost your SEO

Since Google launched the RankBrain algorithm update, click-throughs have begun to play an outsized role in Google's ranking algorithm. This means