UNDERSTANDING THE ARCHITECTURE BEHIND DIGITAL MARKETING

Digital marketing is an incredibly important part of growing any business, but often the jargon can be really puzzling. As an architect, you know the ins and outs of your industry, but digital marketing terms like CPC and CPA can seem quite foreign. I have put together a guide on some common digital marketing jargon to help get you up to speed.

CPA (COST PER ACQUISITION)

At the most basic level, your ‘cost per acquisition’ is how much you are spending on your marketing to sign up a new customer. You essentially look at