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    12 Ways AI Can Be Used in Marketing

    Jan 06, 2021 4 minutes
    Anjali Prabhanjanan

    Marketing with AI (Artificial Intelligence) may sound fancy; the term is thrown around in marketing tool ad copy by the marketing gurus and hyped by the media. Though the hype around what AI might do in the next few years is overstated, the reality of how it is used today in marketing is often under-recognized.

    • Google uses deep learning to rank search results.

    • Amazon uses natural language processing for Alexa.

    • Facebook uses facial recognition to suggest who to tag in photos.

    • The Washington Post uses natural language generation to write data-driven articles.

    • Netflix uses machine learning

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