1 Marketing Automation
Marketing automation has revolutionised the way marketers operate, making tasks more efficient and streamlined. However, before diving into automating your current processes, it’s crucial to align your goals with this new strategy. Here are some of the dos and don’ts of integrating marketing automation effectively, drawing directly from the best practices recommended by HubSpot.
The first step to getting the most out of automated marketing is to take a moment to reassess your business or client’s goals to ensure it aligns with the businesses needs, interests, and values. When automating inbound marketing, make sure it focuses on delivering valuable content tailored to customers’ needs and ensure it enhances communication by delivering content at the right
