The European Business Review

DOES GENERATIVE AI GENERATE JOBS?

Are you afraid of losing your job to generative AI? The debate rages since digital citizens are rushing to use generative AI software like MidJourney or ChatGPT. Yuval Noah Harari,1 famous historian and author of popular books Sapiens and Homo Deus, recently voiced his concern that while generative AI is a game changer, the technology can develop its own content and ideas, build its own social culture, and replace an entire part of our abstract production. The media has jumped on it and CNBC recently ran a catchy headline claiming that “Thirty-seven percent of workers between the ages of 18 and 24 are worried about new technology eliminating their jobs”.2 The BBC also had its own contribution with the headline “AI anxiety: The workers who fear losing their jobs to artificial intelligence”.3

Anxiety might be present, but the disturbing truth is that media is building the anxiety, rather

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