Summary of Josh Bernoff's Writing Without Bullshit

By IRB Media

Please note: This is a companion version & not the original book. Book Preview:

#1 The tide of bullshit is rising, and it’s affecting every aspect of our lives. It’s becoming harder and harder to write clearly, and this is a huge problem. But it doesn’t have to be. I can show you how to clear away the motivational roadblocks that are stopping you from writing clearly.

#2 The Iron Imperative is to write clear, bold prose that focuses on meaning and directness. But how can you actually put it into practice. You will inevitably become more efficient with your own time, which will lead to a decrease in your integrity.

#3 When you read something that is meaningful, you learn something. When you read something that is bullshit, you go, Huh. Bullshit is communication that wastes the reader's time by failing to communicate clearly and accurately.

#4 A passage should have a meaning ratio of 100 percent. A passage with a meaning ratio of 80 percent is readable. But below 70 percent, you’re in bullshit territory. This passage reads as bullshit because nearly half of it is not communicating anything useful.

• Language: English
• Publisher: IRB Media
• Release date: Jun 4, 2022
• ISBN: 9798822507593

IRB Media

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Insights on Josh Bernoff's Writing Without Bullshit

Contents

Insights from Chapter 1

Insights from Chapter 2

Insights from Chapter 3

Insights from Chapter 4

Insights from Chapter 5

Insights from Chapter 1

#1

The tide of bullshit is rising, and it’s affecting every aspect of our lives. It’s becoming harder and harder to write clearly, and this is a huge problem. But it doesn’t have to be. I can show you how to clear away the motivational roadblocks that are stopping you from writing clearly.

#2

The Iron Imperative is to write clear, bold prose that focuses on meaning and directness. But how can you actually put it into practice. You will inevitably become more efficient with your own time, which will lead to a decrease in your integrity.

#3

When you read something that is meaningful, you learn something. When you read something that is bullshit, you go, Huh. Bullshit is communication that wastes the reader's time by failing to communicate clearly and accurately.

#4

A passage should have a meaning ratio of 100 percent. A passage with a meaning ratio of 80 percent is readable. But below 70 percent, you’re in bullshit territory. This passage reads as bullshit because nearly half of it is not communicating anything useful.

#5

Writing without bullshit can help you career. Intuitively, we want to be the type of people who say what they mean in writing. But does it make a difference. Well, I’ve been lucky to interact with dozens of great communicators in my career, and one of them was Diane Hessan.

#6

The problem is that your employees are exhausted. What can you do to keep them fresh and motivated. The opportunity is that your largest client is only $1 million a year. How could you go out and create a whale of an account with five times the impact.

#7

Success through boldness and clarity isn’t just for marketers. For example, consider Lionel