Rotman Management

Automating Creativity: Using AI as a Creative Engine

AN ASTONISHING CHANGE is occurring in the landscape of human creativity: there is now evidence that AI can help make us more innovative — if we use it properly.

The core irony of generative AIs like ChatGPT and Bing is that they were supposed to be all logic and no imagination. Instead, we get AIs that make up information, engage in (seemingly) emotional discussions and are intensely creative. And that last fact is one that makes many people deeply uncomfortable.

To be clear, there is no one definition of creativity, but researchers have developed a number of tests that are widely used to measure the ability of humans to come up with diverse and meaningful ideas. The fact that many of these tests were flawed wasn’t that big a deal until, suddenly, AIs were able to surpass all of them. But now, ChatGPT-4 beats 91 per cent of humans on a variation of the Alternative Uses Test for creativity, and exceeds 99 per cent of people on the Torrance Tests of Creative Thinking. We are running out of creativity tests that AIs cannot

You’re reading a preview, subscribe to read more.

More from Rotman Management

Rotman Management4 min read
Coming Soon? The Four-Day Workweek
In February 2023, researchers made global headlines when they announced that their four-day workweek experiment had been a success. Over six months, they had asked about 30 companies that collectively employed 1,000 people to give their teams an extr
Rotman Management5 min readLeadership
Q&A
I wrote the book because many people still don’t understand what it means to create and foster an inclusive organization. I learned through research that, on average, companies spend US$8 billion per year on inclusion training, but that roughly 95 pe
Rotman Management11 min readIntelligence (AI) & Semantics
THE AI DILEMMA: Uniting Four Logics of Power
A TURNING POINT OCCURRED just as we were finishing up our book, The AI Dilemma. New digital tools — mostly based on natural language processing (NLP) systems and deep learning models — were released in rapid succession for free to the public. These g

Related Books & Audiobooks