NZ Marketing

Pandora’s Box? Unleashing the power of AI

AI has long been a topic of much discussion at dining tables, writing tables and board meetings. But prior to the end of 2022, for many of us, AI worth worrying about still seemed like science fiction.

Then in November 2022, ChatGPT was launched, and suddenly it became clear that the time to start taking notice was now. Questions of privacy, ‘bad actors’, dangerous biases, and ethics began to be asked as we grappled with this next stage of societal evolution.

In fact, as this article is written, OpenAI CEO Sam Altman is testifying before Congress to decide the way forward for AI regulation. No doubt by the time this goes to print there will be further developments, which is testament to just how quickly things are moving in the space right now.

Reactions to ChatGPT are often mixed. Even Sam himself has publicly declared he is “a little bit scared” of what he has created. But based on data from Finbold, AI is here to stay, with the estimated market share of AI in 2023 standing at $207.9 billion.

By 2030, projections indicate a remarkable surge of 788.64 percent, reaching $1.87 trillion. AI’s market share is expected to surpass the $1 trillion mark as early as 2028.

To delve into how our local industry views this technology and its potential use, a group of researchers from AUT’s School of Communication Studies have

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