Like many successful businesses, it all started with a gap in the market. Friends Sam Stuchbury (pictured opposite), Alex McManus and Hilary Ngan Kee saw a creative industry niche they wanted to fill. The upshot of that, Motion Sickness, took root in their quintessential scarfie Dunedin flat. Back then, in 2014, social media marketing was just beginning, and the boost button was still a thing. Their entry into the industry came at a time when they, like the rest of the world, were trying to find their footing in the new world of advertising.
Ten years down the line, Motion Sickness has branched out even further. Social media has become just a small part of their channel-agnostic approach, as they’ve turned their attention to large-scale integrated brand campaigns.
Looking back, social media
