THE ATTENTION AGENCY
Some of the most interesting stories start in the most inconspicuous places, hidden from the continuous scrutiny of curious onlookers and developed bit by bit without anyone taking too much notice at first. One such a place would be a poorly heated Dunedin flat, which, in 2012, served as host to three University of Otago students thoroughly uninterested in slogging away for The Man.
“I’ve always had a bit of an entrepreneurial streak I guess. I’ve never wanted to work for anyone else,” says Sam Stuchbury, who quickly realised the best way to achieve this was by selling the skills he honed in the university lecture halls—and thus Motion Sickness was born.
Stuchbury didn’t have to travel far to find his first buyer, with the university commissioning the early Motion Sickness crew to produce
