Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media

Written by Jeremy Goldman

Narrated by Joe Geoffrey

If you're not social, it's like you're not even there. That's how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook “like” worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple social channels simutaneously? How do you keep it all going around the clock?

For more than a decade, author Jeremy Goldman has helped companies inject “social” into their processes. In Going Social, he explains the ins-and-outs of platforms such as Facebook,Twitter, LinkedIn, Google+, Foursquare, Instagram, Pinterest, and others. The digital landscape offers unprecedented opportunities to breathe new life into brands, spread the word about products, and magnify loyalty. Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social is an indispensable guide to connecting with customers in the brave new social frontier.

• Language: English
• Publisher: Ascent Audio
• Release date: Dec 4, 2012
• ISBN: 9781469085906

Jeremy Goldman

JEREMY GOLDMAN, a recognized expert in social marketing, has managed e-commerce and social media for major brands, including Kiehl's, TEMPTU, and Jurlique, and consulted with numerous others. He is currently AVP of Interactive Communications for iluminage inc., a Unilever subsidiary he helped found.

Reviews for Going Social

[hjvanderklis_1 · Rating: 4 out of 5 stars]

Going Social, subtitled: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media is Jeremy Goldman’s collection of good and better practices for online marketers, bloggers and community managers. No theory, models or graphics, but endless tips, hard figures and guest blogs to spice up the core message. If you’re not social, it’s like you’re not even there. That’s how critical social media marketing has become. What to do with KPI’s? How much is a Facebook “like” worth? Can you measure ROI? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple social channels simutaneously? How do you keep it all going around the clock?In Going Social, Goldman explains the ins-and-outs of platforms such as Facebook,Twitter, LinkedIn, Google+, Foursquare, Instagram, Pinterest, etc. Examples from Kiehl’s, Temptu and Jurlique, companies Goldman worked for in the past decade keep the book practical but serious as well. Strategy, engagement, content, customer centric business, turn your employees into marketers, ROI as well as avoiding pitfalls, deal with crises and preserving your reputation are covered. How can you succesfully engage influential bloggers to build a brand online? The value of IRL follow-up, such as Mashable Connect or the way pitches have to be done, it’s all in the book. This gives you opportunities to breathe new life into brands, spread the word about your products and services and magnify customer loyalty.Though bound in time and currency of tools and platforms, Going Social brought me some new insights. Its down-to-earth approach is much valued.Jeremy Goldman is currently AVP of Interactive Communications for iluminage (the beauty of smart), a Unilever subsidiary he helped found.