Audiobook5 hours
YouthNation: Building Remarkable Brands in a Youth-Driven Culture
Written by Matt Britton
Narrated by Joe Knezevich
Rating: 0 out of 5 stars
()
About this audiobook
The old marketing models are over. The status quo is dead. Todays rapidly shifting marketplace requires businesses to be agile, connected, authentic, artful, meaningful, immersive, and socially responsible. In other words, today, businesses have to embody the ideals of youth culture, regardless of age, in order to succeed. In todays hyper-socialized, Facebook fanatic, Selfie obsessed world, youth is no longer an age, or even a demographic, but the primary driver of business and culture. Youth has become a commodity that is available to everyone- -all we have to do is figure out how to tap these new and rapidly evolving resources in our businesses, as well as in our lives, without our heads exploding. So how do you harness the enormous power of todays youth driven economy, where everything is changing at the pace of a teenagers attention span, and future-fit your business for long-term success? In Youth Nation, Matt Britton, Founder and CEO of MRY, an cutting edge NYC based creative and technology agency specializing in youth markets for such brand titans as Coca Cola, Puma, Sony, and Microsoft, shares his thoughts, strategies, and brass tacks advice on how to survive and succeed in the age of perpetual youth. From Big Data 101, that explains how to use New-Gen psychographics to target market in a post demographic world, to how to craft a compelling brand narrative that builds brand evangelism, to tips for co-creating immersive and engaging experiences that build loyal and engaged brand communities, Youth Nation offers businesses large and small an indispensible map to navigate the radically changed landscape of the future marketplace.
Related to YouthNation
Related audiobooks
Out Think: How Innovative Leaders Drive Exceptional Outcomes Rating: 5 out of 5 stars5/5Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web Rating: 5 out of 5 stars5/5Millennials With Kids: Marketing to this Powerful and Surprisingly Different Generation of Parents Rating: 0 out of 5 stars0 ratingsThe Decade Of Do: A new era for marketing and communications Rating: 0 out of 5 stars0 ratingsCult Status Rating: 0 out of 5 stars0 ratingsThe Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy Rating: 0 out of 5 stars0 ratingsFollow the Feeling: Brand Building in a Noisy World Rating: 5 out of 5 stars5/5Just Run it!: Running an Exceptional Business is Easier Than You Think Rating: 0 out of 5 stars0 ratingsThe Age of Influence: The Power of Influencers to Elevate Your Brand Rating: 4 out of 5 stars4/5Scaling Conversations: How Leaders Access the Full Potential of People Rating: 4 out of 5 stars4/5The Relationship Economy: Building Stronger Customer Connections in the Digital Age Rating: 4 out of 5 stars4/5Brand Development Bundle, 3 in 1 Bundle Rating: 0 out of 5 stars0 ratingsThe Hidden Power of Your Customers: 4 Keys to Growing Your Business Through Existing Customers Rating: 3 out of 5 stars3/5The Innovative Sale: Unleash Your Creativity for Better Customer Solutions and Extraordinary Results Rating: 0 out of 5 stars0 ratingsAligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth Rating: 0 out of 5 stars0 ratingsThe Science of Customer Connections: Manage Your Message to Grow Your Business Rating: 0 out of 5 stars0 ratingsAbsolute Essentials of Entrepreneurship Rating: 0 out of 5 stars0 ratingsCustomer CEO: How to Profit from the Power of Your Customers Rating: 3 out of 5 stars3/5Entrepreneurship as Networking: Mechanisms, Dynamics, Practices, and Strategies Rating: 0 out of 5 stars0 ratingsThe End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution Rating: 0 out of 5 stars0 ratingsCustomer Obsessed: A Whole Company Approach to Delivering Exceptional Customer Experiences Rating: 4 out of 5 stars4/5Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology Rating: 0 out of 5 stars0 ratingsUnleashing Excellence: The Complete Guide to Ultimate Customer Service Rating: 0 out of 5 stars0 ratingsYou, Disrupted: Seizing the Life You Want by Shaking, Breaking, and Challenging Everything Rating: 0 out of 5 stars0 ratingsThe Talent Manifesto: How Disrupting People Strategies Maximizes Business Results Rating: 3 out of 5 stars3/5Exponential: Transform Your Brand by Empowering Instead of Interrupting Rating: 5 out of 5 stars5/5Can Your Customer Service Do This?: Create an Anticipatory Customer Experience that Builds Loyalty Forever Rating: 0 out of 5 stars0 ratingsFriction: Passion Brands in the Age of Disruption Rating: 4 out of 5 stars4/5
Marketing For You
The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Rating: 4 out of 5 stars4/5$100M Leads: How to Get Strangers to Want to Buy Your Stuff Rating: 5 out of 5 stars5/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5Influence, New and Expanded: The Psychology of Persuasion Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Rating: 4 out of 5 stars4/5The Freedom Shortcut Rating: 5 out of 5 stars5/5Storytelling: A Guide on How to Tell a Story with Storytelling Techniques and Storytelling Secrets Rating: 4 out of 5 stars4/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5How Are You, Really?: Living Your Truth One Answer at a Time Rating: 5 out of 5 stars5/5Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Rating: 5 out of 5 stars5/5How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often Rating: 5 out of 5 stars5/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5The Predictably Irrational Rating: 4 out of 5 stars4/5The Tipping Point by Malcolm Gladwell - Book Summary: How Little Things Can Make a Big Difference Rating: 4 out of 5 stars4/5Yes!: 50 Scientifically Proven Ways to Be Persuasive Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 5 out of 5 stars5/5The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy As They Do Rating: 5 out of 5 stars5/5Platform: Get Noticed in a Noisy World Rating: 4 out of 5 stars4/5Traction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5Contagious: Why Things Catch On Rating: 4 out of 5 stars4/5Permission Marketing: Turning Strangers into Friends, and Friends into Customers Rating: 4 out of 5 stars4/5
Reviews for YouthNation
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews