Exponential: Transform Your Brand by Empowering Instead of Interrupting
Written by Jeff Rosenblum
Narrated by Barry Abrams
4.5/5
()
About this audiobook
One of the world’s top advertising executives shows how iconic brands win new customers and build armies of evangelists.
Great brands stand for more than just cool products and clever advertisements. They inspire audiences. They enrich communities. They energize people. They move people’s lives forward. Most importantly, great brands don’t just interrupt: they empower. And that empowerment leads to exponential growth.
Over the past 20 years, Jeff Rosenblum and his team at Questus have created content and campaigns for Apple, Capital One, Disney, The NFL, Samsung, Starbucks, Universal, Wyndham, Verizon and many more of the world’s most iconic brands. In Exponential, he turns that wealth of experience into a comprehensive program for modern advertising and business strategy.
The book makes a passionate case that business leaders need to shift away from interruptions and superficial messages to focus on empowerment, culture, values, leadership, and transparency. With engaging stories and revealing brand examples, Exponential shows how brands can:
Produce exponential growth by shifting from interruptions to empowerment
Create brand evangelists with content that informs and inspires
Embrace transparency and culture to tell authentic brand stories
Generate massive ROI throughout the purchase journey
Exponential is about storytelling done right, and the book practices what it preaches. It’s packed with colorful anecdotes from Rosenblum’s own career and clear examples of brands that grew exponentially. With a light touch, it unpacks heavy insights from neuroscience, market research, and big data, outlining what it takes for brands to truly be great and not merely say they are great.
Related to Exponential
Related audiobooks
Find. Build. Sell.: How I Turned a $100 Backyard Bar into a $100 Million Pub Empire Rating: 5 out of 5 stars5/5Forging An Ironclad Brand: A Leader's Guide Rating: 0 out of 5 stars0 ratingsSecrets of Next-Level Entrepreneurs: 11 Powerful Lessons to Thrive in Business and Lead a Balanced Life Rating: 5 out of 5 stars5/5The One-Percent Edge: Small Changes That Guarantee Relevance and Build Sustainable Success Rating: 5 out of 5 stars5/5Stealing Genius: The Seven Levels of Adaptive Innovation Rating: 5 out of 5 stars5/5Show the Value of What You Do: Measuring and Achieving Success in Any Endeavor Rating: 3 out of 5 stars3/5One Step Ahead: How to Dominate Your Market with Innovation Leadership Rating: 0 out of 5 stars0 ratingsLean Brands: Catch Customers, Drive Growth, and Stand Out in All Markets Rating: 5 out of 5 stars5/5Breakout Brands Rating: 0 out of 5 stars0 ratingsGreater Fortune: Essential Lessons from the Entrepreneur Who Bought the Company That Fired Her Rating: 5 out of 5 stars5/5Extreme Teams: Why Pixar, Netflix, AirBnB, and Other Cutting-Edge Companies Succeed Where Most Fail Rating: 4 out of 5 stars4/5Uncopyable: How to Create an Unfair Advantage over Your Competition Rating: 4 out of 5 stars4/5Reinventors: How Extraordinary Companies Pursue Radical Continuous Change Rating: 0 out of 5 stars0 ratingsYouthNation: Building Remarkable Brands in a Youth-Driven Culture Rating: 0 out of 5 stars0 ratingsMake Your Idea Matter: Stand Out with a Better Story Rating: 5 out of 5 stars5/5Out Think: How Innovative Leaders Drive Exceptional Outcomes Rating: 5 out of 5 stars5/5The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business needs One Rating: 5 out of 5 stars5/5Marketing Mess to Brand Success: 30 Challenges to Transform Your Organization's Brand (and Your Own)! Rating: 4 out of 5 stars4/5Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web Rating: 5 out of 5 stars5/5Marketing = Customers + Heart: How to build your small business growth strategy Rating: 0 out of 5 stars0 ratingsEverything I Know about Marketing I Learned From Google Rating: 3 out of 5 stars3/5Influencer Marketing Strategy: How to Create Successful Influencer Marketing Rating: 0 out of 5 stars0 ratingsWhat Customers Hate: Drive Fast and Scalable Growth by Eliminating the Things that Drive Away Business Rating: 5 out of 5 stars5/5Everyone Is An "Influencer": Building A Brand By Engaging The People Who Matter Most Rating: 4 out of 5 stars4/5Founder Brand: Turn Your Story Into Your Competitive Advantage Rating: 5 out of 5 stars5/5Extreme You: Step Up. Stand Out. Kick Ass. Repeat. Rating: 4 out of 5 stars4/5Exit Path: How to Win the Startup End Game Rating: 4 out of 5 stars4/5Crafting the Customer Experience For People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand Rating: 0 out of 5 stars0 ratingsReturn on Ambition: A Radical Approach to Your Achievement, Growth, and Well-Being Rating: 5 out of 5 stars5/5
Marketing For You
The Predictably Irrational Rating: 4 out of 5 stars4/5The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Rating: 4 out of 5 stars4/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5Purple Cow: Transform Your Business by Being Remarkable Rating: 5 out of 5 stars5/5Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5Influence, New and Expanded: The Psychology of Persuasion Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5Contagious: Why Things Catch On Rating: 4 out of 5 stars4/5Traction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5Summary: Traction: Get a Grip on Your Business: by Gino Wickman: Key Takeaways, Summary, and Analysis Rating: 5 out of 5 stars5/5Pre-Suasion: Channeling Attention for Change Rating: 5 out of 5 stars5/5How Are You, Really?: Living Your Truth One Answer at a Time Rating: 5 out of 5 stars5/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5The Tipping Point by Malcolm Gladwell - Book Summary: How Little Things Can Make a Big Difference Rating: 4 out of 5 stars4/5Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Rating: 4 out of 5 stars4/5Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Rating: 5 out of 5 stars5/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Rating: 4 out of 5 stars4/5How to Write a Book This Weekend, Even If You Flunked English Like I Did Rating: 4 out of 5 stars4/5How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often Rating: 5 out of 5 stars5/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 5 out of 5 stars5/5Yes!: 50 Scientifically Proven Ways to Be Persuasive Rating: 4 out of 5 stars4/5
Reviews for Exponential
2 ratings1 review
- Rating: 4 out of 5 stars4/5It started off sort of cliche, but around 2 chapters in it became useful and just what I was looking for to get started on the topic. The narrator’s tone though was quite distracting.