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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded
Audiobook2 hours

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded

Written by Ryan Holiday

Narrated by Ryan Holiday

Rating: 4.5 out of 5 stars

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About this audiobook

A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions.

Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
LanguageEnglish
PublisherAscent Audio
Release dateOct 1, 2014
ISBN9781469092416
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded
Author

Ryan Holiday

Ryan Holiday is one of the world's bestselling living philosophers. His books, including The Obstacle Is the Way, Ego Is the Enemy, The Daily Stoic, and the # 1 New York Times bestseller Stillness Is the Key, appear in more than 40 languages and have sold more than 4 million copies. Together, they've spent over 300 weeks on the bestseller lists. He lives outside Austin with his wife and two boys...and a small herd of cows and donkeys and goats. His bookstore, The Painted Porch, sits on historic Main St in Bastrop, Texas. Follow Ryan on Twitter @ryanholiday and visit his website www.ryanholiday.net

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