The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth
Written by John Jantsch
Narrated by John Jantsch
4.5/5
()
About this audiobook
Read by the author.
A step-by-step system for creating customers and clients for life.
In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning.
The Ultimate Marketing Engine teaches you how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses.
In this book, you will learn:
- Why strategy must come before tactics.
- How to narrow your focus and choose only ideal customers.
- Why no one wants what you sell – and what they actually want.
- How to use story and narrative as the voice of strategy.
- How to construct the perfect customer journey.
- How to grow your business with your customers.
This book introduces the Customer Success Track, an innovative new approach to marketing strategy that will transform how you view your business, your marketing and how you view every customer.
The Ultimate Marketing Engine will help you take control of your marketing while creating ridiculously consistent business growth.
Accompanying figures are available in the audiobook companion PDF download.
John Jantsch
John Jantsch is the creator of the Duct Tape Marketing System. For more than twenty years he has coached and consulted small business owners and independent professionals in simple and low-cost methods for growing and promoting their businesses. His blog, Duct Tape Marketing, was recognized by Forbes magazine as the best blog on small business and marketing.
More audiobooks from John Jantsch
Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide Rating: 5 out of 5 stars5/5The Referral Engine: Teaching Your Business to Market Itself Rating: 5 out of 5 stars5/5Duct Tape Selling: Think Like a Marketer - Sell Like a Superstar Rating: 4 out of 5 stars4/5The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business Rating: 0 out of 5 stars0 ratingsSEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs Rating: 2 out of 5 stars2/5The Commitment Engine: Making Work Worth It Rating: 5 out of 5 stars5/5
Related to The Ultimate Marketing Engine
Related audiobooks
The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning Rating: 4 out of 5 stars4/5What Customers Hate: Drive Fast and Scalable Growth by Eliminating the Things that Drive Away Business Rating: 5 out of 5 stars5/5Buy Now: Creative Marketing that Gets Customers to Respond to You and Your Product Rating: 5 out of 5 stars5/5Do It! MARKETING: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition Rating: 0 out of 5 stars0 ratingsMarketing: A Love Story: How to Matter to Your Customers Rating: 4 out of 5 stars4/5The Fractional CMO Method: Attract, Convert and Serve High-Paying Clients on Your Terms Rating: 5 out of 5 stars5/5You Need PR: An Approachable Guide to Public Relations for Early-Stage Companies Rating: 0 out of 5 stars0 ratingsUnMarketing: Stop Marketing. Start Engaging. Rating: 3 out of 5 stars3/5Inbound Marketing: Get Found Using Google, Social Media, and Blogs Rating: 4 out of 5 stars4/5Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It Rating: 5 out of 5 stars5/5Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters Rating: 0 out of 5 stars0 ratingsEngage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web Rating: 5 out of 5 stars5/5Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off Rating: 5 out of 5 stars5/5Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love Rating: 3 out of 5 stars3/5Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing Rating: 4 out of 5 stars4/5Flip the Funnel: How to Use Existing Customers to Gain New Ones Rating: 4 out of 5 stars4/5The Revenue Acceleration Playbook: Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success Rating: 0 out of 5 stars0 ratingsThe 15 Essential Marketing Masterclasses for Your Small Business Rating: 0 out of 5 stars0 ratingsHow Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services Rating: 4 out of 5 stars4/5Mind Capture (Book 1): How to Stand Out in the Age of Advertising Overload Rating: 5 out of 5 stars5/5
Marketing For You
Influence, New and Expanded: The Psychology of Persuasion Rating: 4 out of 5 stars4/5The Predictably Irrational Rating: 4 out of 5 stars4/5Pre-Suasion: Channeling Attention for Change Rating: 5 out of 5 stars5/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Rating: 4 out of 5 stars4/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Rating: 4 out of 5 stars4/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5Purple Cow: Transform Your Business by Being Remarkable Rating: 5 out of 5 stars5/5Summary: Traction: Get a Grip on Your Business: by Gino Wickman: Key Takeaways, Summary, and Analysis Rating: 5 out of 5 stars5/5Traction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5Contagious: Why Things Catch On Rating: 4 out of 5 stars4/5The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature Rating: 4 out of 5 stars4/5How Are You, Really?: Living Your Truth One Answer at a Time Rating: 5 out of 5 stars5/5Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Rating: 4 out of 5 stars4/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 5 out of 5 stars5/5Storytelling: A Guide on How to Tell a Story with Storytelling Techniques and Storytelling Secrets Rating: 4 out of 5 stars4/5Yes!: 50 Scientifically Proven Ways to Be Persuasive Rating: 4 out of 5 stars4/5Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Rating: 4 out of 5 stars4/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5The Tipping Point by Malcolm Gladwell - Book Summary: How Little Things Can Make a Big Difference Rating: 4 out of 5 stars4/5The Freedom Shortcut Rating: 5 out of 5 stars5/5
Reviews for The Ultimate Marketing Engine
9 ratings1 review
- Rating: 5 out of 5 stars5/5This author tells great stories and shares actionable techniques and specific ideas for increasing effectiveness of marketing and selling